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Artificial Intelligence: Behind-the-scenes tool to improve Customer Experience

January 19, 2017 Jim Iyoob

Since its initiation, Artificial intelligence (AI) has grown by leaps and bounds. From getting used to simply gather information and predict effects, it’s now being utilized by companies as a major technology to create present day solutions throughout a variety of services.

There has been a consistent increment in the amount of ‘Robots’ that can mimic cognitive services of the human mind, corresponding to situation-solving and responding to normal languages. Powered by developed Artificial Intelligence (AI), these machines at the moment are going prevalent. To meet up with the technologically-driven industry landscape, ultra-modern corporations are looking to leverage them into more than a few productive roles, specifically to handle the customers’ queries.

The large amount of data we generate is a compounds blessing. It offers us better insight into human habits, but it’s additionally a lot more stuff to sort. For assisting us sort through our data, and make best use of it, we’ll turn to AI (artificial intelligence) for things as challenging as navigating the call center to simply deciding what the doggone temperature is outside.

Artificial intelligence in the call center has become much more important in the last few years, leveraging tremendous data sets and predictive analytics for computerized, personalized customer service and on-demand agent coaching based on reporting. However, with great power comes great responsibility.

Leverage user models to create an extraordinary customer experience

User models, analysed from customer metric data, provide a detailed window into the service you render. These models can be utilized to create private experiences for customers of a call center. First, call centers have to accumulate this information through an analytics tool. Development teams can send consumer habits data from Mixpanel through an API. As soon as information has been gathered, the data can be fed to an algorithm to discern patterns depending on time-of-day, rate-of-rise/decline, or how the information correlates with other behaviours on the platform. The output of the algorithms can additionally loop back into how pages are provided to customers. A call center could improve customer experience by means of analysing what questions and response customers give simply before they come to a decision.

Artificial Intelligence streamlines the process

Customer Interaction simply entails making knowledge available to customers at their fingertips without asking them to move through hoops or several steps. We base it on what we already know about customers, and just like that! They get the super-targeted info. Actually, it is just making information available to customers in new approaches, lowering the hurdles that customers have to go through to get to the information. It can be as easy as what we learn from you, but additionally the trends that we get from other buyers like you. This exponentially improves customer experience.

Artificial Intelligence for Customer Interactions

Artificial intelligence is an amazing tool, and it’s going to evolve with time. Nevertheless, exclusively relying on AI to manage crucial sections of a call center, like customer interactions, could spell catastrophe. With the advance of channels that create connectivity and openness, customers are important to call centers stability and thus must be handled as such. Call centers can’t afford to make errors when interacting with them.

In order to avert customer frustration as a result of lack of ability to resolve a setback efficiently in a customer’s channel of alternative, automatic processes must consistently exist in collaboration with human interaction. Customers are far too valuable to be handled alone by totally automated systems. Let’s face it; even some people have a tough time interacting with other humans well, typically due to a lack of emotional intelligence. Due to all those reasons, it will be irrational to anticipate an artificial intelligence system to execute and handle a customer interaction at a 100% satisfaction phases.

However, with continuous advancement on this area and with suitable utilization, AI could aid call centers enhance their relationship with customers and take it to a higher level. I’m certain that as millennials strive for intelligent self-service and call centers seek automation, AI will continue to create a buzz in scientific circles in the future years.

Personalised strategies

The intention of the continuous study in Artificial Intelligence is to incorporate the advanced aspects like reasoning, conversation, perception and the ability to move and manipulate objects. When consumers can communicate with those intelligent systems, the interactions would have a couple of different results. Utilizing the information amassed from such communications between their AI systems and customers, call centers can customize the customer experience for every user. A call center can use the data to investigate the unique perception of a user after which the results can be used to build personalised options around his/her preferences. When promoted with right illustration, the customer tends to go for them and it might also help the call center increase its customer experience.

AI-assisted Speech Recognition

AI-aided speech recognition helps enhance customer experience. Key phrases can be noticed to set off service enhancements. The word “supervisor,” for example, would alert a supervisor to join a call and alleviate any problems with a customer. Systems can also be programmed to pay attention for competitor mentions.

Financial institutions are experiencing same growth. Take a customer who typically calls the bank every Fridays to know her account balance. Utilizing AI, the bank possesses the intelligence to send the customer an automated message with her bank balance before the customer picks up the cellphone.

By spotting behaviours and interaction patterns, a call center can decide upon the best channel for relating with customers. Not every customer requires a prolonged and private telephone call. Contacting via email or leaving an automated voicemail can be just as efficient in terms of customer satisfaction and is way less expensive than a live agent telephone call. It merely requires a figuring out of what each client prefers based on gathered data and demographics.

Jim Iyoob

Jim Iyoob is the Chief Customer Officer for Etech Global Services. Jim has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Jim has an impeccable track record of innovation and advanced business intelligence. Based on his level of expertise, Jim has been featured in numerous publications including CIO Review, Contact Center Pipeline, Connections Magazine, and was also listed as one of the ‘Top 20 Influential People to Follow’ on Twitter by “Iwantitnow”. He has co-authored three books on the call center quality monitoring.