ICE Feature: What Is SANDRA?

May 27, 2015 Dilip Barot

One of the greatest aspects of being involved with Etech Global Services is the fact that we are a very innovative organization.  Our latest innovation is the development of our ICE software.  Integrated Customer Engagement offers a perfect solution for businesses to overcome the challenges of today’s competitive environment. ICE has Chat, Email, Custom application and Quality Assurance, all integrated, and allows you an easy switch over for different functionalities. ICE has been uniquely designed to offer different solutions built upon a common platform while still being independently operational. ICE ensures greater Customer Engagement and helps for an effortless flow of information that is secured and available at your fingertips.

You can check out our new ICE website here, to see all that this software offers, but for this blog post, I’d like to focus on the Chat feature of the software and specifically an innovative tool known as SANDRA.

SANDRA stands for Secure Automation and Directed Remote Assistant. What exactly does it do? It’s basically an interface between the customer and the call center agent that acts as an automated assistant during a live chat session.  The best part about SANDRA, is the security it offers.  Internet security is a big concern for everyone and this intermediary tool delivers.

Here is what SANDRA can deliver for your call center:

  • Capture and process Credit Card information without the Agent knowing any details
  • Gather information and save time for agents
  • Capture real-time information by integrating with your back-end systems
  • Define rules and flow on information to integrate with your systems
  • Gather data with the help of In Chat surveys
  • Get full-proof data that is real and authentic
  • Customize your own solution to capture any crucial information and process the same

SANDRA will enhance the Live Chat experience by securely handling the more tedious aspects of the chat session making the experience more hassle free for the customer as well as the agent. Live Chat has been consistently gaining ground as a channel of choice for customers in the call center, and our SANDRA tool will serve to enhance the Live Chat experience.

I hope you’ll take the time to view our new ICE website and see for yourself, all that this technology can offer.


Dilip Barot is the Founder and Chief Strategy Officer of Etech Global Services, and founder of Creative Choice Group, headquartered in Palm Beach Gardens, Florida.  Etech employs 2,500 team members across the US, India and Jamaica.  If you would like to learn more about Etech, contact for more information.

Dilip Barot

Dilip Barot is the Founder and Chairman of Etech Global Services. Mr. Barot uses his vast entrepreneurial experience to establish the strategic direction of the company and prioritize business imperatives. His success story has been published in several national and international publications like Forbes magazine – “Imported Entrepreneurs” and Reader’s Digest – “Keepers of the Dream.”