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Leveraging Online Chat for Effective Interactive Marketing

May 12, 2011 Jim Iyoob

The internet has empowered businesses to extend their scope of ways to reach their customers and effectively market their products and services. Businesses can reach customers by using different mediums like email, social media, online advertisements, press releases, and more. Incorporating online chat in these mediums of online marketing can help improve interactivity with customers. Businesses can leverage online chat to escalate their communication and marketing efforts and convert visitors into customers.

Step Up Your Marketing Initiatives

Introducing your new online chat feature in email, social media, online advertisements, press releases and more takes your marketing initiatives to the next level and makes it interactive, personal, and increases its profitability and ROI. The customers can click on the “Chat” button and have a direct one-on-one interaction with an online chat representative. They can get instant solutions to their problems, gain product or service information, and get technical support without having to make a phone call, send email, or go to another website. This results in higher response rates to your marketing campaigns and greater conversion of leads into buyers.

Make Marketing Interactive

For effective marketing, a deep understanding of the customer’s needs and choices is required in delivering quality service of superior value. Using online chat in a wide variety of marketing channels like emails, press releases, advertisements, and social media establishes a two-way dialogue to ensure greater interaction. A personal one-on-one interaction through online chat helps bring the prospect more closely to finalizing the sale. Innovative software that support online chat allows customers to choose from text, audio, or video-based chat thereby making online chat a potent online marketing tool.

Online chat helps move the lead generated web traffic to the business website to forge a two-way interactive dialogue between the prospective customers and chat agents. Online chat further boosts the marketing strategy of businesses as it is easy to integrate and can be customized to portray and strengthen businesses’ online branding.

Contact info@etechgs.com to learn more about Etech’s online chat customer service.

Jim Iyoob

Jim Iyoob is the Chief Customer Officer for Etech Global Services. Jim has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media. Jim has an impeccable track record of innovation and advanced business intelligence. Based on his level of expertise, Jim has been featured in numerous publications including CIO Review, Contact Center Pipeline, Connections Magazine, and was also listed as one of the ‘Top 20 Influential People to Follow’ on Twitter by “Iwantitnow”. He has co-authored three books on the call center quality monitoring.