The way companies’ conduct business has changed significantly due to the internet. Maintaining a robust online presence has become an integral part of any business activity as large numbers of consumers are shifting to online at a quick pace. According to eMarketer, the number of U.S. consumers researching or shopping online is steadily growing and will surpass the 200 million mark by 2015. With the online community growing on a similar path, the need to have live chat software to provide efficient customer service is also growing.
Selecting the right live chat software needs to be done carefully. The features of the software determine the level of customer service provided by a company and can leverage possible leads to drive sales. Before making a final decision on live chat software, make sure it has the right features. Below are some of the prominent features that should be present in live chat software.
We will discuss each of these features in our next several blogs.