Author Bio

Ashwini Kumar
Ashwini Kumar assumed the role of Assistant Vice President for Far Shore Operations in Sept 2016 with the responsibility for Etech India (Vadodara and Gandhinagar) and Jamaica (Montego Bay) center’s. His directive is to continue enhance the alignment between our clients’ and market needs to Etech’s capabilities from a people, process and performance perspective driving One Etech culture.

Blogs of Ashwini Kumar

How to Improve Contact Center Agent Performance?

By |2021-05-22T14:54:23-06:00April 14, 2021|

A strong frontline is the base of any contact center to deliver an effortless customer experience. With every interaction, agents can make a remarkable impression for the brand in the customers’ minds. If agents, in a contact center, are not efficient enough to deliver flawless assistance, the organization risks losing customers, leading to a poor reputation and loss of revenue. Thus, it is crucial that call centers focus on the quality of interactions by consistently monitoring them to remarkably improve agent performance.

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