Importance of Online Chat for boosting Business Performance
Initially used as just a forum to connect with your customers, online chat has matured into a strategic communication channel that positively impacts the customer experience.
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Initially used as just a forum to connect with your customers, online chat has matured into a strategic communication channel that positively impacts the customer experience.
Generation Y, also known as Millennials, are unique, in every sense. Being a part of the industrial revolution, this generation has witnessed the transformation from letters to emails, telephones to smartphones, computers to laptops, radios to smart TVs, and so on. As they have grown in a digital and socially networked world, millennials are quite accustomed to technology compared to the older generations. According to Forbes, they are the biggest spenders and cover the most significant consumer demographics in the world.
Live chat is a tool growing in popularity for consumer interactions. It is not an overly complicated system, involving a simple messenger window and sometimes a live chat customer service representative. However, more recently, companies have been turning to artificial intelligence in live chat for additional support to both team members and customers. While this updated approach may seem counterintuitive for improving consumer relations, there are several excellent reasons to incorporate AI into your companies chat sessions.
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