Product Marketing Executive

Etech Technology Solutions

This technical opening is for Etech Technology Solutions, a group company of Etech Global Services. Etech provides software development services and product development solutions to the companies globally.

Job Title : Product Marketing Executive
Department : ETS
Reports To : Project Delivery Head – Software Development
Location : Gandhinagar, Vadodara

Role Summary:

The ideal candidate will collaborate with a product team and will facilitate the marketing. Marketing/Sales professionals, with a Product Marketing experience of about 2-5 years, and a hands-on experience in generation of leads and new business opportunities.

Job Description

  • Thorough understanding of the functional aspects of the products and ability to collect required information during the client discovery call.
  • Ability to demonstrate product and its features to the clients with all the relevant functional details and mapping up the requirements based on the discovery call.
  • Ability to translate business requirements into technology features.
  • After each product demonstration conduct qualitative and quantitative research to develop key findings and recommend product enhancement actions.
  • Smart approach to translate the technical and functional details for the benefit of the users keeping the product features in mind.
  • Research competitor offerings and suggest the needed changes.
  • Device Social Media strategy for product promotion and lead generation.
  • Device and prepare Email Marketing campaigns for product promotions.
  • Define the value proposition and messaging for products and its features.
  • Partner with the team in the creation of product marketing content.
  • Create product content such as case studies, videos, and website copy and blog posts.
  • Device Affiliate marketing program/campaign and create a network of affiliates.
  • Develop a strong sales lead funnel.

Skills

  • Ability to motivate, mobilize and scale up the team.
  • Good Collaboration skills
  • Abreast with market trends and events in the allocated territory/ territories
  • Good interviewing skills for facilitating pre-sales and understand prospects.
  • Excellent communication skills
  • Ability to think out of the box and be tomorrow- ready in terms of changing market condition
  • International sales exposure
  • Excellent communicator who can quickly earn the respect of the team and customers.

Persona Attributes

  • Good team player
  • Self-motivated and enthusiastic
  • Ensures quality of deliverable’s
  • Be open to receiving feedback and constructive criticism.
  • Be passionate about all things of UX and other areas of design and innovation.
  • A “can do” attitude

Educational Qualification

  • Any graduate with 2 to 5 Years of experience in Inbound Marketing, Product Marketing and Sales.
  • The right person will be technical and analytical, and possess several years of business development in enterprise.

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