Etech inbound sales and support services improves credit card acquisition program for a major US Bank.
Gaining new credit card customers in an extremely competitive market is a daunting task for banks and other credit card issuers. Even after customers are attained, they may be expensive to maintain, making successful acquisition campaigns core to a card issuer’s business. The challenge was to create an effective long term acquisition program so that the bank can focus on their core business and the customer acquisition, sales and support is handled by an expert and experienced team and be like a partner to the bank. Needless to mention that meeting compliance and key metrics was an obvious unsaid goal to achieve.