Content Marketing Lead

  • Remote
  • Remote

What We Offer:

  • Canteen Subsidy
  • Night Shift allowance as per process
  • Health Insurance
  • Tuition Reimbursement
  • Work Life Balance Initiatives
  • Rewards & Recognition
  • Internal movement through IJP

 

What You’ll Be Doing:

Content Strategy & Narrative

  • Define messaging direction across Contact Center, ETS Labs, QEval, and leadership accounts.
  • Guide podcast topics, editorial priorities, and how Etech positions itself in the CX and AI conversation.

 

Content-Led Demand Generation

  • Align content with recruitment campaigns, webinars, and events to support hiring and participation goals
  • Ensure content contributes to broader inbound demand and business pipeline across service lines

 

Multi-Channel Content Ecosystem

  • Oversee execution across social platforms, YouTube, podcasts, and the website.
  • Maintain a unified narrative adapted for each channel.

 

Podcast & Media Engine

  • End-to-end ownership: topic direction, recording coordination, publishing, and distribution.
  • Ensure every episode has a structured promotion plan across channels.

 

Leadership Branding

  • Manage and scale 7-8 executive accounts.
  • Translate business priorities into consistent thought leadership that builds visibility and earns trust.

 

Campaign & Event Marketing

  • Lead content and promotion for webinars and external events (CCW, Call Center Campus, etc.).
  • Ensure alignment across social media, leadership accounts, email, and supporting materials.

 

Team Leadership

  • Lead a team of content and social specialists.
  • Define ownership, review output, and maintain quality standards.
  • Build systems where execution is distributed and doesn’t rely on constant intervention.

 

We expect you to have:

  • 5–8 years of experience across content marketing, social media marketing, content strategy, or digital marketing
  • Strong experience managing multi-channel content ecosystems including social media, podcasts, YouTube, newsletters, leadership accounts, webinars, and events
  • Experience leading or coordinating teams and managing multiple workstreams simultaneously
  • Strong understanding of content-led demand generation, campaign planning, and brand positioning
  • Working understanding of paid media, funnels, and performance marketing alignment
  • Strong written and verbal communication skills

To apply for this job email your details to aksha.kaji@etechtexas.com

Job Title : Content Marketing Lead
Department : Global Development
Location : Gandhinagar