Social Media Customer Care Plan
Regardless of your personal feelings on social media, it is no longer an option not to have a presence. Satisfied customers will buy from you again and refer you to others. The difference today is that those referrals are not just made in a one-on one conversation. They are made through powerful platforms that can be seen and heard by endless numbers of people. Those same endless numbers of people can also see and hear negative things about your company.
You cannot provide customer driven service unless you incorporate a social media strategy. Delivering customer service through social channels is just one more way that proves how social media has permeated our society, and, it has largely been driven by customer demand.