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Why is Contact Center Quality Monitoring Crucial for Your Business?

November 09, 2020 Jim Iyoob

When it comes to contact center quality assurance, there are several reasons you should implement a strategy and stop just checking boxes. The 9 reasons we will discuss below will help your team provide exceptional service for your customers and create a remarkable customer experience.

1. Know What’s Most Important

One of the first advantages associated with contact center quality monitoring is that your team will know precisely what is essential. Define the key performance indicators that matter to you and that your customers. By seeing these indicators, they will know where they need to focus even more of their attention to increase customer Experience.

2. Recognize Negative Behavior

If your team is engaging in negative behavior with customers it will reflect poorly on your business as a whole. By going through the process of a true quality assurance plan, you will be able to highlight these negative behaviors as soon as they occur, and you will then be able to correct them.

3. Maintain Regulatory Compliance

There are several regulatory concerns when it comes to contact centers, data security, customer privacy, and more. By employing methods of quality monitoring, you can recognize potential regulatory concerns before they become serious. This will allow you to correct the problem before it results in a breach of security or fines from the regulatory body.

4. Highlight Positive Behavior

Through monitoring, you can learn how team members are interacting with customers in positive behaviors as well. This enables you to highlight those behaviors and provide feedback and encouragement to the entire team.

5. Provide Better Feedback

Coaching sessions with team members are essential to be able to retain people.  Retaining the team is far more efficient than hiring new people, which means you will have to provide constant feedback to help the teams improve their positive behaviors and resolve the negative ones. Through quality monitoring, you can observe the behaviors that each of your team members are participating in and provide specific feedback on the behaviors that will directly improve the customer experience.

6. Track Employee Improvement

Through the process of continuous monitoring, you will be able to evaluate the behavior of a particular team member over time. This means you will be able to consider how they interacted with customers on Day 1, versus their customer interactions on Day 20, Day 50, and Day 100. This will allow you to clearly see where each of your team members is improving and where they still need training. Developing an action plan and using this type of information will provide you the ability to retain your team more easily.

7. Speed Up Training and Promotion

By monitoring call center performance, you will be able to pinpoint the positive behaviors that you want to see repeated in all of your team members. Then you can easily showcase these behaviors to the rest of your team, including new hires. As a result, you will be able to speed up the training process by starting new hires off with the skills you want them to possess rather than having a steep learning curve along the way.

8. Improve Your Team Environment

When team members feel that they don’t know what you expect from them or what you want, it can cause them to feel overwhelmed. Team members who understand what is expected of them, even if that expectation is out of their reach at that time, are more likely to feel content, happy, and satisfied at work, and deliver their best performance. And if they know what is expected of them, then they know what goals they need to work toward.

9. Improve Customer Experience

Finally, you will be able to improve the overall experience of your customers through the process of call monitoring. By ensuring that your customers’ voices are heard and that your team members are responding to calls in a way that fits the needs of the business, you will improve the experience your customers have when they interact with you. This will, in turn, foster a relationship with your customers and encourage them to continue using your services because they know that you will provide them with the help they need when they need it.

By maintaining quality and monitoring contact center performance, you can improve how your team interacts with customers. It also makes it possible to ensure you retain customers. But first, you need someone who can help you do it. That’s where Etech Global Services comes in. At Etech, we know the market, including the changing landscape of customer experience. With over 20 years of experience, we can take care of your quality monitoring needs. All you need to do is visit our website to find out more.

This blog was earlier published on LinkedIn.