TRAVEL AND HOSPITALITY Airlines. Hotels. OTAs. Cruise. Car rental.

Cancellations, rebookings, and loyalty calls are not routine calls.
They are retention moments.

Contact center services for airlines, hotels, OTAs, cruise lines, car rental, and travel management companies. Disruption surge response within 72 hours. Tenured agents who retain loyalty program knowledge, rebooking authority, and guest history. QEval measures every interaction. PCI DSS Level 1 on every payment.

Travel and hospitality contact center
24/7/365
coverage across 7 sites, three countries, follow-the-sun delivery model.
100% QEval coverage
PCI DSS Level 1
booking + payment handling
22 years
zero compliance breaches
Under 5%
monthly attrition
100%
interactions measured via QEval
7 sites
US, Jamaica, India
PCI DSS
Level 1 certified

What travel and hospitality operators actually tell us

The travel contact center brief is a staffing problem, a compliance problem, and a loyalty problem at the same time.

Peak seasons and disruption events collide with loyalty program complexity and PCI requirements on every transaction. Airlines need agents who can rebook across codeshare partners. Hotels need agents who understand tier benefits and property-level policies. OTAs need PCI DSS Level 1 on every booking change. Cruise lines need multilingual support across time zones. The BPO that staffs travel programs needs to hold all of these at once without resetting the knowledge base every time attrition cycles the team.

Seasonal surge Airline operations
We triple call volume between Thanksgiving and New Year. Our current BPO takes eight weeks to ramp. By the time agents are trained, the season is half over. We need a partner that can staff a disruption event and a peak season without retraining from scratch every cycle.

VP Contact Center Operations, US Airline

Loyalty complexity Hotel group
A loyalty member calling about a missed upgrade or a points dispute is not a Tier 1 call. The agent needs to understand the program tiers, the property relationship, and the guest history. A six-month hire reads from a script and the guest calls back. That second call costs more than the upgrade.

Director Guest Experience, Global Hotel Group

PCI on every transaction OTA payments
Every rebooking is a payment transaction. Every cancellation is a refund. Every change fee runs a card. We need PCI DSS Level 1 from the BPO, not a promise that they are working toward it. Our fraud team audits the call recording environment quarterly.

Head of Trust and Safety, Online Travel Agency

Where our travel and hospitality programs live

Eight disciplines. One operating model.

Every program below runs under QEval 100% interaction coverage, PCI DSS Level 1 payment controls, and the same tenure and training discipline that produces under 5% monthly attrition across Etech programs. Scorecards are written to the client's CSAT, NPS, and loyalty targets.

RESERVATIONS

Reservations and Booking Support

Inbound and outbound reservation handling across voice, chat, and email. Fare rules, availability, room types, rate codes, and package builds. Agents trained on GDS, PMS, and OTA-specific booking engines.

REBOOKING

Cancellation and Rebooking

Policy-compliant cancellation workflows with refund processing, change fee application, and alternative itinerary construction. PCI DSS Level 1 on every payment transaction. QEval scores every rebooking interaction for guest satisfaction and compliance.

LOYALTY

Loyalty Program Services

Tier inquiries, points disputes, redemption support, elite status matching, and upgrade processing. Agents retain program-specific knowledge across tiers and partner networks. Loyalty save rate measured on every retention-eligible contact.

DISRUPTION

Travel Disruption Response

72-hour surge activation for weather events, system outages, carrier cancellations, and operational disruptions. Proven playbook from insurance CAT surge programs. Voice AI absorbs status inquiries. Tenured agents hold rebooking and guest recovery.

CONCIERGE

Concierge and Guest Services

Pre-arrival coordination, special requests, accessibility accommodations, local recommendations, and in-stay support. Multilingual capability through ETSLabs Speech AI across 35 languages.

BILLING

Billing and Refund Processing

Post-trip billing inquiries, refund adjudication, credit card dispute support, and folio reconciliation. PCI DSS Level 1 controls on every financial transaction. Auto-redaction at point of capture.

GROUP

Group and Corporate Travel Support

Meeting planner coordination, corporate rate management, group block handling, and travel policy enforcement. Dedicated queues for corporate accounts with separate SLAs and scorecards.

RECOVERY

Post-Stay Follow-Up and CSAT Recovery

Outbound CSAT surveys, service recovery calls, review response coordination, and win-back campaigns. Champion-Challenger scripting in production on retention and recovery programs.

Travel disruption response

72 hours to stable operations.
Not 72 hours to start hiring.

Weather events, system outages, and carrier cancellations do not wait for an eight-week ramp. The disruption playbook below was developed on insurance CAT surge programs that activated 924 agents in 72 hours during Hurricane Milton with a 99.79% answer rate. The same activation model applies to travel disruption: pre-vetted agents, QEval from hour one, Voice AI on status intents, and tenured specialists on guest recovery.

72 hrs
Surge activation timeline
100%
QEval coverage from hour one
Under 5%
Monthly attrition on base team
35
Languages via Speech AI
1

Phase 1: Hours 0 to 24

Activation and triage

  • Surge staffing model activates from pre-vetted agent pool. Proven on insurance CAT programs that deployed 924 agents for Hurricane Milton.
  • QEval calibration begins from hour one. Every agent on the disruption event scores against the same rubric from the first call.
  • Voice AI deploys for flight status, hotel availability, and basic rebooking intents. Routine status inquiries resolve without human handoff.
  • PCI DSS Level 1 controls active on every payment transaction from the first rebooking.
2

Phase 2: Hours 24 to 72

Stabilization and guest recovery

  • Tenured agents handle complex rebookings, multi-segment itineraries, loyalty tier considerations, and guest recovery calls.
  • Real-time coaching from QEval findings. Script adjustments deploy within hours based on call pattern analysis.
  • Escalation paths for VIP guests, corporate accounts, and accessibility-related rebookings staffed with dedicated queues.
  • Daily QA reporting to the client with interaction volume, disposition breakdown, CSAT scores, and compliance adherence.
3

Phase 3: Post-event

Wind-down and retention

  • Outbound CSAT recovery for guests affected by the disruption. Champion-Challenger scripting on service recovery offers.
  • Post-event analysis delivered to the client: interaction volume curve, Voice AI deflection rate, QA score distribution, and process gaps identified.
  • Surge team returns to baseline or redeploys. No long-term cost commitment for event-driven capacity.
  • Loyalty impact assessment: retention rate on disrupted guests versus baseline, measured through QEval sentiment and outcome tracking.

The handoff inside the disruption

Voice AI absorbs flight status, hotel availability, and basic rebooking. Tenured agents hold the loyalty retention call, the complex multi-segment itinerary, and the guest recovery conversation. The travel brand does not pay for a human on a status check. The guest gets a human on the decisions that determine whether they book again.

Operating capabilities

The infrastructure behind every travel program we operate.

These are not projections. They are the operating parameters across active Etech programs, measured by QEval and verified through SOC 2 Type II attestation.

24/7
Coverage across 8 sites
US, Jamaica, India, follow-the-sun
7 sites
Global delivery footprint
4 US onshore, 1 Jamaica, 2 India
<5%
Monthly attrition
6.3-year average agent tenure
100%
QEval interaction coverage
every call, every chat, every email
22 yrs
Zero compliance breaches
SOC 2, PCI DSS Level 1, GDPR

What travel compliance teams actually check

Every rebooking is a payment. Every payment is PCI scope.

Travel contact centers handle payment card data on nearly every interaction. Booking changes, refunds, cancellation fees, and loyalty redemptions all trigger PCI scope. Add GDPR for international travelers, DOT consumer protection rules for airlines, and ADA accessibility requirements, and the compliance surface for a travel BPO is broader than most industries.

PCI DSS Level 1

Service Provider scope. Covers all payment card transactions for booking changes, refunds, cancellation fees, loyalty point redemptions, and in-stay charges. Auto-redaction at point of capture.

SOC 2 Type II

Security, availability, and confidentiality attested annually across every US, Jamaica, and India delivery center. One unified control environment.

GDPR

Controls built for international travelers. Data subject access requests, right to erasure, and cross-border transfer protections under Standard Contractual Clauses.

CCPA and CPRA

California privacy law controls built into the point of capture. Consumer requests, opt-outs, and deletion workflows handled within statutory windows.

ADA and WCAG 2.1 AA

Accessible communication for guests with hearing, speech, and mobility needs. Relay services supported. Customer-facing interfaces aligned to WCAG 2.1 AA.

DOT consumer protection awareness

Agent training on Department of Transportation consumer protection rules for airline refunds, cancellation rights, tarmac delays, and denied boarding compensation.

MBE certified

Supplier diversity tier 1 and tier 2. Minority-owned and minority-and-women-owned business certifications current.

Twenty-two years of continuous regulated operations. Zero compliance breaches. PCI DSS Level 1 certified as a Service Provider. SOC 2 Type II attested. That is the operating record. The certifications are the documentation behind it.

Live attestations on trust.etechgs.com →

The loyalty asset nobody measures

Attrition is not an HR problem in travel.
It is a loyalty problem.

A loyalty member calling about a missed upgrade, a points dispute, or a disruption rebooking expects the agent to know the program. Tier thresholds, partner earn rates, property-level policies, and rebooking authority are not things that transfer in a two-week training class. When the BPO turns over 30 to 45 percent of its team annually, loyalty program knowledge walks out the door every quarter. The guest calls back, gets a different answer, and the brand absorbs the cost of both the second call and the lost confidence. Under 5 percent monthly attrition means the agent on the loyalty call has been on the program long enough to know the answer without a script.

Etech

Tenure as loyalty asset

Monthly attrition

Under 5%

Average agent tenure

6.3 years

Years without a compliance breach

22

QA coverage per program

100%

Loyalty program knowledge retention

Tenured agents, not re-trained seasonal hires

PCI DSS certification

Level 1, Service Provider scope

Typical BPO

Attrition as operating risk

Monthly attrition

3 to 5% (30 to 45% annualized)

Average agent tenure

Under 12 months

QA coverage per program

2 to 5% sample

Peak-season staffing

8-week ramp, re-trained each cycle

Loyalty program expertise

Lost with each turnover cycle

PCI compliance posture

Varies by site and subcontractor

The handoff

Voice AI handles the status check.
People hold the loyalty moment.

Flight status and booking confirmations belong to Voice AI. The loyalty retention call, the complex rebooking, and the guest recovery conversation belong to tenured agents who know the program, the guest, and the property.

VOICE AI

What AI owns

  • Flight status, gate changes, and delay notifications. Target: resolve without human handoff.
  • Hotel availability checks, rate quotes, and basic reservation modifications.
  • Booking confirmation, itinerary retrieval, and e-ticket resend.
  • Refund status, cancellation policy lookup, and FAQ responses.
  • Loyalty points balance and basic redemption inquiries.
MID-SESSION

The handoff

  • Sentiment, complexity, and loyalty tier signals trigger routing to a tenured human agent inside the same session.
  • Full conversation context preserved. The agent sees the prior exchange, the booking record, and the guest history.
  • Zero repeat authentication. Zero restart. The guest continues from where the AI conversation ended.
  • VIP and elite-tier guests route to dedicated queues with separate scorecards and SLAs.
  • The handoff itself is scored by QEval. Abandoned handoffs surface for same-day coaching.
TENURED AGENT

What your agents handle

  • Complex multi-segment rebookings across codeshare partners and alliance networks.
  • Loyalty retention calls where the guest is considering defection. Save-rate measured on every contact.
  • Disruption recovery for stranded guests requiring hotel, ground transport, and rebooking coordination.
  • Group and corporate travel changes with contract rate and policy enforcement.
  • Guest complaints and service recovery where a scripted response will not hold.

100% visibility for travel and hospitality

The 2 to 5 percent sample does not explain the CSAT drop.

When guest satisfaction declines after a disruption event or a loyalty program change, sampling gaps are the first place the answer hides. QEval reviews every call, every chat, every email across every travel program. Rebooking success rate, loyalty save rate, and PCI compliance adherence are scored on every interaction. Coaching prompts route automatically. That is what 100 percent coverage produces when the scoring engine is configured for travel operations.

Guest sentiment tracking

Every interaction scored for guest sentiment. Frustration, urgency, and loyalty risk detected in real time across voice and text.

Rebooking success rate

Every rebooking interaction measured for completion rate, guest satisfaction, and time to resolution. Coaching routes from findings to supervisors.

Loyalty save rate monitoring

Retention-eligible contacts tracked from offer to outcome. Champion-Challenger script variants compared in real time. Save rate reported by tier, reason, and agent.

PCI compliance adherence

Every payment transaction monitored for PCI compliance. Auto-redaction verified. Card data handling deviations flagged and routed to QA the same day.

Speech analytics for travel

Travel-tuned language models. Airline codes, hotel property names, loyalty tier terminology, and fare class references captured accurately for scoring.

Next-best-action

CoPilot surfaces the right offer, the right rebooking option, and the right loyalty recovery gesture in real time. Agents act on data, not instinct.

QEval platform

QA score lift

20 to 35 pts

within 90 days on active programs. Not a quality monitoring tool. A performance management platform.

100%
interactions analyzed

What travel programs look like on this model

Three programs.
Three operating challenges.
One operating model.

These are illustrative program profiles built on the same operating model that runs across Etech's active industry programs. Each one applies the same principles: tenured agents, the client's scorecards, QEval on every interaction, and Voice AI on the routine so that people hold the retention moments.

Hotel group guest services
CSAT +14 pts
guest satisfaction improvement

Guest services consolidation for a multi-property hotel group

What this program looks like: 12 properties, reservations, concierge, and post-stay follow-up

A hotel group running guest services across a dozen properties with inconsistent quality between third-party answering services and in-house teams. Consolidated onto one Etech operating model with dedicated queues per property group, QEval on every interaction, and tenured agents trained on each property's loyalty program and policies. Coaching frequency lifted through 100 percent coverage. Guest satisfaction measured per property and per agent.

12
Properties supported
24/7
Coverage model
100%
QEval scored
OTA peak-season surge
3x
peak volume handled without quality degradation

Peak-season volume surge for an online travel agency

What this program looks like: holiday surge, Voice AI deflection, PCI-compliant rebooking

An OTA that triples volume between June and August and again from November through January. Previous BPO required eight-week ramp each cycle. Etech pre-positions trained agents using the 72-hour activation model. Voice AI handles booking status, itinerary retrieval, and basic cancellation policy inquiries. Tenured agents hold complex rebookings and refund disputes. QEval maintains scoring consistency across base and surge agents from day one.

3x
Peak volume capacity
PCI L1
On every transaction
72 hrs
Surge activation
Airline loyalty program
Save rate lift
through tenured agent loyalty expertise

Loyalty retention and upsell through tenured agents

What this program looks like: loyalty tier inquiries, retention saves, upgrade processing, partner redemptions

A loyalty program where members calling about points disputes, missed upgrades, or tier status were handled by a rotating pool of generalist agents. Etech deployed a dedicated loyalty queue staffed with tenured agents trained on tier thresholds, partner earn rates, and redemption rules. Champion-Challenger scripting tested retention offers. QEval measured save rate on every retention-eligible contact. Loyalty program knowledge stayed on the team instead of walking out with quarterly attrition.

6.3 yr
Avg agent tenure
Champion
Challenger scripting
100%
Interactions scored

Run. See. Build. Applied to travel and hospitality.

The only mid-market BPO that runs the operation, built the platform, and owns the AI lab.

Most travel BPOs offer one of these. A few offer two. The value of the full stack lives in the handoff: guest interaction findings that flow into script redesign, script redesign that flows into Voice AI and automation, automation that protects tenured-agent capacity for the loyalty call, the disruption recovery, and the guest complaint.

RUN

We operate the travel contact center

Reservations, loyalty program services, disruption response, concierge, billing, and post-stay recovery. Direct accountability for hiring, training, tenure, ramp, and throughput. Servant-leadership management model. Dedicated teams, not rotated shared floors. Under 5% monthly attrition keeps loyalty program knowledge on the team.

SEE

We measure every guest interaction against your scorecards

QEval 100% interaction coverage. CSAT, NPS, loyalty save rate, and rebooking success scored call by call. PCI compliance adherence verified on every payment transaction. Champion-Challenger script performance side by side in real time.

BUILD

We engineer the automation inside the contract

ETSLabs. 250+ engineers. Proprietary LLM. Voice AI in production for booking status, itinerary retrieval, and cancellation policy inquiries. Speech AI for multilingual guest support across 35 languages. 30 to 90 day deploy. Zero vendor lock-in.

Delivery footprint for travel programs

Three tiers. One operating model. Follow-the-sun coverage.

Travel runs 24/7/365. Loyalty calls and disruption events do not observe business hours. US onshore handles regulated work and loyalty retention. Nearshore absorbs steady-state reservations and guest services in US time zones. Offshore carries back-office, billing reconciliation, and round-the-clock coverage.

Nacogdoches, Texas

US onshore headquarters

Nacogdoches, Texas

Five Texas sites. Anchor delivery for loyalty programs, disruption response, and regulated work requiring US-resident staff. PCI DSS Level 1 certified. 2,400+ seats across Nacogdoches, Rusk, Lufkin, Palestine, and San Angelo.

Montego Bay, Jamaica

Nearshore

Montego Bay, Jamaica

English-native nearshore delivery for reservations, guest services, and Tier 1 support in US time zones. Hospitality is a natural fit for Jamaica's tourism-experienced workforce.

Gandhinagar and Vadodara, India

Offshore and AI lab

Gandhinagar and Vadodara, India

24/7/365 back-office processing, billing reconciliation, and ETSLabs engineering. SOC 2 attested controls. Speech AI for multilingual guest support development.

Continuity is an operating choice

22 years. Zero compliance breaches.
95 percent client retention in 2025.

Travel programs depend on continuity. Loyalty program knowledge, property-specific policies, fare rules, and GDS expertise take months to build and seconds to lose when attrition cycles the team. Etech is privately held, founder-led, and has carried the same compliance record since 2003. The team that starts your program is the team that runs your program.

22 years
continuous regulated operations
0
compliance breaches since 2003
95%
client retention rate, 2025
2.5B
interactions analyzed to date

Tell us about your travel program

Share your volume, your seasonal patterns, and your biggest operational challenge.

We will come back with a staffing model and a QEval configuration. A travel operations lead, not a sales coordinator, will walk through your numbers and send a concrete point of view inside one business day. Call us directly at 936-559-2200.

Travel and hospitality operations