Cookie Policy

Cookies are small text files placed on your device when you visit a website. Similar technologies include web beacons, pixels, local storage, session storage, software development kits, and server-side fingerprints. This policy refers to all of them as "cookies."

Cookies let us recognize your device on return visits, keep a session active, remember preferences, understand which pages perform, and, where you have consented, measure the reach of our marketing.

Every cookie on etechgs.com falls into one of four categories. The cookie banner lets you accept, reject, or fine-tune each category, except Strictly Necessary, which the Site requires to operate.

• Strictly necessary. Required for the Site to function. No consent is required under most regimes.
• Performance. Measure traffic and feature use in aggregate. Consent-based in the EU, UK, and other opt-in jurisdictions. Opt-out in the US under CCPA and similar laws.
• Functional. Remember choices such as language, region, and preference for the cookie banner itself.
• Targeting and advertising. Measure the reach of our marketing on professional networks and retarget visitors who have shown intent on a specific Etech page. Consent-based in opt-in jurisdictions. Etech does not sell personal data and does not share personal data for cross-context behavioral advertising as defined by CCPA and CPRA.

These cookies support authentication, session continuity, cookie preference storage, load balancing, and fraud prevention. They cannot be disabled through the banner because the Site cannot operate without them.

These cookies help us understand how visitors navigate the Site in aggregate. We use this data to fix issues, improve page load, and decide which pages deserve investment.

IP addresses captured by Google Analytics are truncated on receipt. Etech has not enabled Google Signals or any ad personalization feature inside Analytics.

These cookies remember choices you make so the Site feels familiar on return visits. They are not used to identify you to third parties.

These cookies measure the reach of Etech's professional marketing and retarget visitors who have shown intent on specific product pages. We use them only where consent has been collected in opt-in jurisdictions, or where a US visitor has not exercised the opt-out through the banner or through a Global Privacy Control signal.

Some cookies on the Site are set by third parties when you interact with embedded content or when a third-party analytics or marketing service is loaded. Those parties are independent controllers or joint controllers of the data they collect, and their privacy notices govern that data.

• Google LLC for Google Analytics 4 and Google Ads conversion measurement.
• LinkedIn Corporation for LinkedIn Insight Tag.
• HubSpot, Inc. for marketing automation and form analytics.
• Meta Platforms, Inc. for Meta Pixel conversion measurement.
• YouTube, LLC when you play an embedded video.
• Vimeo, Inc. when you play an embedded video.
• Cloudflare, Inc. for content delivery, bot management, and denial-of-service protection.

The cookie banner

On your first visit the Site displays a banner that lets you accept all cookies, reject all except strictly necessary, or customize by category. Your selection is stored in etech_cookie_consent for twelve months, after which the banner appears again. You can change your selection at any time by clicking "Cookie preferences" in the footer.

Your browser

Modern browsers let you block or delete cookies, including third-party cookies. Blocking strictly necessary cookies will prevent the Site from functioning. See the controls for Chrome, Safari, Edge, Firefox, and Brave in each browser's settings under Privacy and Security.

Industry opt-outs

• Network Advertising Initiative opt-out at optout.networkadvertising.org
• Digital Advertising Alliance opt-out at optout.aboutads.info
• European Interactive Digital Advertising Alliance opt-out at youronlinechoices.eu

Etech honors the Global Privacy Control signal as a valid opt-out of the sale or sharing of personal data for cross-context behavioral advertising where applicable US state privacy laws recognize it, and as a signal to disable non-essential cookies where consent under the GDPR and the ePrivacy Directive would otherwise be required. When a GPC signal is detected, the Site loads only strictly necessary cookies and records the opt-out for the session.

Do Not Track is a legacy header with no uniform interpretation. The Site does not rely on Do Not Track but defers to GPC where present.

Where the EU GDPR, the UK GDPR, the Swiss Federal Act on Data Protection, or a similar opt-in regime applies, we rely on consent for all cookies other than strictly necessary. Consent is captured through the banner and stored in etech_cookie_consent. You can withdraw consent at any time through "Cookie preferences" without affecting the lawfulness of processing carried out before withdrawal.

Where US state privacy laws apply, we operate on a notice-and-opt-out basis for performance, functional, and targeting cookies, and we honor GPC. The banner provides a one-click way to reject all non-essential cookies.

Cookie durations are listed in the tables above. Aggregated analytics that are derived from cookie data are retained for up to fourteen months from the last visit. When a cookie expires or is deleted, the related identifier is purged from our analytics store on its next scheduled maintenance cycle.

The Site is intended for business audiences and is not directed to children under sixteen. Etech does not knowingly deploy cookies to identify children, and targeting and advertising cookies are withheld in any session that signals a child audience.

We may update this Cookie Policy to reflect changes in technology, service providers, or legal requirements. We will update the effective date at the top of this page and, where changes are material, display a banner on the Site. Continued use of the Site after an update constitutes acceptance of the revised policy in jurisdictions where notice-and-opt-out applies; in consent-based jurisdictions, renewed consent will be requested.

Send questions, rights requests, or complaints about cookies to: