Every contact center talks about quality, but very few can actually prove it at scale.
Most organizations still rely on outdated QA models — small sample sizes, delayed feedback, subjective scoring, and dashboards overloaded with metrics that don’t change behavior. The result? Leaders struggle to show real accountability, agents feel coached too late, and customers experience inconsistency.
In this episode of the Etech Leadership & CX Podcast, Jim Iyoob is joined by Scott Thomas, AVP, Client Support at Cox Automotive Inc with over 30 years of contact center experience, and Manu Dwievedi to explore what CX accountability truly looks like in today’s high-volume, fast-moving environment.
This conversation goes beyond theory. It focuses on how modern CX leaders are replacing checkbox compliance with real insight — and building quality programs that support customers, employees, and the business at the same time.
About the Episode
This episode dives deep into how quality and compliance must evolve as contact centers scale.
Scott shares how traditional QA programs built around a handful of monitored calls — no longer reflect reality when organizations handle millions of customer interactions each year. Instead of focusing on whether agents checked the right boxes, today’s quality programs must surface behavioral insights, customer sentiment, and patterns that leaders can act on immediately.
The discussion also explores why timing matters. Delayed feedback doesn’t improve performance — it reinforces mistakes. Real-time visibility allows agents to course-correct quickly, supervisors to coach effectively, and leaders to spot systemic issues before they impact customers.
You’ll also hear how quality data, when analyzed correctly, becomes far more than a compliance tool. It turns into a business asset — helping product teams, operations, and leadership teams identify recurring customer pain points and improve the end-to-end experience.
Why This Conversation Matters
Quality at Scale Is No Longer Optional
Monitoring a few calls isn’t enough. Learn why CX accountability today requires analyzing interactions at scale — without losing context or accuracy.
Less Metrics. More Impact.
Discover why overloading agents with dozens of KPIs backfires — and how focusing on a few meaningful goals drives better behavior and outcomes.
Objective Feedback Beats Subjective Scoring
Understand how removing bias from quality evaluation improves trust, coaching effectiveness, and performance.
AI That Supports Humans — Not Replaces Them
See how AI can remove human error, connect siloed data, and surface insights — while still preserving the human touch customers expect.
What You’ll Learn
- Why traditional QA models fail in modern contact centers
- How to prove quality and compliance across millions of interactions
- The difference between measuring activity and measuring outcomes
- Why solving customer problems matters more than handle time
- How AI enables objective evaluation and real-time coaching
- How better quality programs improve both CX and EX
Career Growth, Engagement, and Retention
One of the most powerful moments in this episode focuses on employee development.
Scott explains how structured career progression — clear skill paths, continuous learning, and visible growth opportunities — has helped his organization dramatically reduce attrition, even in a high-pressure contact center environment.
Rather than locking agents into repetitive roles, this approach allows employees to grow year over year, expand their expertise, and become valuable contributors across the business. The result? Higher engagement, stronger performance, and teams that want to stay and grow.
This conversation reinforces a critical truth:
You can’t deliver consistent customer experience without investing in the people who deliver it.
Leadership Advice for CX Professionals
For leaders at any stage of their CX journey, this episode offers practical, experience-backed guidance:
- Keep CX strategies simple and focused
- Don’t try to fix everything at once — move the business forward in stages
- Use partners and peers to challenge assumptions
- Focus on outcomes customers care about, not vanity metrics
- Start building AI understanding now — optimization is the next phase
These insights are especially valuable for emerging CX leaders looking to avoid common pitfalls and accelerate their impact.
Meet the Experts
Scott Thomas – AVP, Client Support at Cox Automotive Inc.
Jim Iyoob – Chief Revenue Officer at Etech Global Services & President of ETS Labs
Manu Dwievedi – AVP, Product Strategy & Innovation, Etech Global Services
Watch Now: Build CX Accountability That Scales
Learn how forward-thinking CX leaders are redefining quality — not as a checkbox, but as a measurable, scalable, and human-centered discipline.
Gain practical insights on quality transformation, AI readiness, leadership decision-making, and employee engagement — straight from real-world experience.
▶️ Watch the full episode now
📢 Stay updated with more conversations on leadership, AI, and customer experience — Subscribe to the Etech Leadership & CX Podcast.