Human Intelligence meets Artificial Intelligence at CCW *FALL* 2017

Nacogdoches, TX – October 27, 2017 – Etech Global Services has returned from another successful trade show and networking event. The CCW *Fall* 2017 event held at the Horseshoe Bay Resort in Austin Texas gave Etech an opportunity to teach a workshop on “Machine Learning and Artificial Intelligence – Moving CX Forward”. Many of the workshop attendees, left with a fresh understanding that AI does not replace human efforts; rather it complements the analysis of customer interaction through quality monitoring and is incomplete without the ‘human touch’.

Few of the workshop’s attendee’s favorite takeaways were:

  • Evolution of Customers with Technology
  • What is the need to enhance CX
  • AI complements the Quality Monitoring
  • What AI and Humans can do

“Etech has always been welcomed at Contact Center Week with open arms. The increasing number and variety of attendees and vendors has helped us network with best in the business and generate more opportunities for our business. Tradeshows like CCW gives us an opportunity to share Etech’s best practices like valuing our people alongside the technology”, said Etech’s Matt Rocco, President and General Manager.

“The CCW show is important to Etech as it gives us a platform to share our experiences and knowledge on the latest technology,” said Etech’s Jim Iyoob, Chief Customer Officer. “During our workshop Etech was able to showcase the importance of pairing human intelligence with artificial intelligence and machine learning. Customer expectations have changed and it’s necessary for businesses to use the right tools to move their customer experience forward.”

In addition to the workshop Etech hosted on AI and Machine Learning, Etech’s Jim Iyoob also had an opportunity to share his insights as a keynote speaker on “Ignite Challenge: Empowering Agents for Meaningful Interactions”. Jim discussed how to blend automated technology with humans in order to improve customer experience.

About Etech Global Services

Etech Global Services is a leading provider of customer engagement solutions for many of the world’s most trusted brands. They trust Etech with their most precious assets – their customers. Why? Because Etech’s commitment to continuous improvement, next generation technology, and empowering people results in a solution that drives customer experience and reduces effort. Voice, quality monitoring, chat, social media, and email, Etech is here to communicate with your customers when and how they choose.

Etech believes in making a remarkable difference for you and your customers. Etech’s industry-leading technology services, like Etech Monitoring Solutions (EMS) division, provide you with analytics and insights into your customer interactions. Etech’s services enable you to enhance customer experience, increase sales results, meet all corporate governance requirements, and obtain a competitive edge over your competition allowing you to increase market share.


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