It’s no secret that the sales market has made a massive shift. Rather than salespeople going to the customer, the customer is now going to the salesperson. Your inbound call center is perfectly positioned to increase your sales and do so in a way that benefits both your company and the customer. Learn three effective strategies for boosting your sales success and customer satisfaction.
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Get Proactive About Engaging Potential Customers
The internet is one of the most powerful shopping and research tools for the modern consumer, which you’ve likely noticed. You can use this trend to improve your inbound sales by starting and joining a conversation with current customers and potential customers whenever they visit your whitepapers, blog or social network profiles. Customers are there for a reason, so you might as well use the opportunity to make a sale. The best way to do this is to make sure the customer gets the information he or she needs. With the right incentive and product or service details, the individual is likely to reach the conclusion that only your company’s products will do.
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Utilize the Power of Inbound Calls
Customers who call your company are likely already intrigued by whatever you have to offer. With the right analytics, you already have a solid idea of the specific products in which the customer is interested, making it that much easier to supply them with exactly what they want. Just remember when you engage inbound customer that she or he is likely just as well informed about your services or products as you are, which means you and your customer service representatives and marketing team will need to work together to make a sale while taking proper care of the customer.
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Keep Your Sales Team Fully Captivated
The lines are now a bit blurred when it comes to differentiating marketing from sales, which is why your sales team should cross-train with the marketing department. This could mean participating on the company’s social media pages, writing an occasional article or doing something else a salesperson may not consider part of her or his normal job responsibilities. This cross-pollination approach to sales is a great way to keep your sales team engaged by allowing them to better understand the services or products your company offers, which allows them to speak more intelligently about those services or products to the well-informed customer or caller.
Something else to think about is the fact that keeping your sales team captivated can allow them to learn new sales techniques, some of which may shorten their normal sales cycle, which boosts their numbers. The old sales methods simply don’t work in the new sales and customer model. The faster your sales team realizes this, the more proficient they’ll be at their jobs.
Now that you have the proper foundation for your inbound sales strategy, you and your sales, marketing and customer service teams are better positioned to take advantage of the new sales method. Put these tips to good use and watch your numbers soar.
This blog was first published on LinkedIn.
