The digital world is very exciting and is always getting better every day. For the technical sales professional, it means unending possibilities of closing the deal. Any opportunity that will increase your conversions is worth looking at because it increases your revenue. One such opportunity that has been tried and tested is the SaaS business.
SaaS is an abbreviation for Software As A Service. It is a way of delivering applications over the Internet as a service. As a customer, you do not have to purchase software; you simply access it over the Internet. It is a brilliant product as it relieves you of the hassle of managing the software and hardware. The company providing the web-based software assumes all the risks and controls its accessibility, performance, and security.
Now let us unpack how you can increase conversions as the SaaS provider,
There are three types of funnels,
The funnel type you choose is dependent on your application functionality. Carry out the following steps for proper funnel testing and optimization.
Your aim in this step is to uncover the funnel that gives you the highest conversions.
Define your customer segments. For example, you can split the homepage into different sections for testing. There are three main types of customer segments to test,
By understanding your core customer, you will design the applications to meet their specific needs as well as focus on the highest return on investment.
A SaaS application is not complete without a call to action. The last step towards increasing your conversions is to test your call to action. Go back to your funnel test and use the result to survey, analyze and create appropriate tests.
The best approach is to customize your call to action as opposed to copying what everyone is doing online. The call to action should be short and enticing so that the visitor clicks the button. For example, instead of “See plans and pricing,” use “Try us today” or “Free download.”
Try different calls to action and stick to the one that gives you the highest conversions.
In summary, these three tips, funnel testing, and optimization, segmenting your customers and testing your calls to action will increase your conversions.
The rule of the game is test, test and test some more.