Are you using social media to connect with your customers?

  • Are you using social media to connect with your customers?

Social Media has opened new avenues for businesses to connect with its customers. These days, it isn’t enough to have a website for your business; the customer buying journey extends to social media marketing sites like Facebook, Twitter, and LinkedIn etc. More and more people are using Twitter and Facebook for Customer Service as well. The millennials do not want to use the phone to connect to a customer service rep. They want to connect with you based on their preference not the brands.

Here are the main reasons why Social Media is important in a business:

  1. Learn about your customers and connect with them:

     
    Social Media enables a business to know their audience. A business can learn about the specific needs of its customer base. Analytics like Facebook Insights and Twitter Analytics enables a business to understand major demographics and patterns of customer behaviors. It provides valuable insights that helps craft effective Marketing campaigns or tweak the current ones to improve results.

    Social media helps connect on an individual level. Social media also enables business to target a set of audience– you can read their tweets and status updates to get insights into their daily lives.

  2. Find new customers:

     
    Searching for certain hashtags on Twitter, can help you find people who are interested or search similar product as yours. It enables a business to reach a wider audience and connect with them.

  3. Improve Customer Service:

     
    As social media works best in real time, it provides with an instant access to feedback from customers. Social media enables you to know an issue as and when it arises. Moreover, there are now many studies that show that consumers appreciate companies that respond to customer complaints.

  4. Create meaningful relationships and increase market share:

     
    Social media helps to find influencers in a particular niche. It also enables a business to reach them in a more meaningful way. Additionally, every post you make on Social Media is an opportunity for your customers to convert. When you develop a social media community, you will have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.

  5. Establish brand as a thought leader or as an industry expert:

     
    People follow a brand online because it adds value to them. It gives businesses an opportunity to educate and inform their customers about how to use the product better or present valuable industry insight that empowers a customer. It would then develop trust amongst your audience and help position you and your company as an industry expert.

Social media is still a relatively new area of culture for companies. With a guide like a social media policy in place, it educates your employees and sets down the ground rules. There are many examples of employees making comments on social media such as Facebook and Twitter that have brought firms into disrepute.

Here is how a clearly defined Social media policy looks like:

  1. Take the guesswork out of what is appropriate for an employee to post about your company on their Social networks.
  2. Minimize confusion about legal issues: Social media policies can also help entrepreneurs and managers avoid errors.
  3. A social media policy helps in raising awareness for your brand as it helps employees to understand ways they can use social media to help achieve business goals.
  4. It provides an interactive and convenient medium to share information. Millennial customer base is already using Social Media and know its benefits, hence it is effective to reach to them online where they spend most of their time inhabiting.

Social media is a fast changing medium. There are established social media platforms like Facebook, Twitter, and LinkedIn etc. These established social media platforms are experiencing a decline in organic reach due to commercialization of the platform or a state of content shock, where content supply is more than the content consumption capacity of the audience. It is like an eventual growth phase in the life-cycle of a social media platform. But they are here to stay as they make their pay to play strategies clearer and improve targeting that would enable brands reach a larger, more targeted audience.

Etech has a clearly defined Social media policy in place and has a strong presence on Facebook, Twitter and LinkedIn. Etech has designed social media campaigns that tackle the business challenges, and showcase Etech family’s culture and publish and distribute value adding content and industry insights for our followers to gain from.

Etech has an ongoing Social Hiring campaign where we reach potential employees and have them apply. We also promote our Organizational culture by promoting Etech’s activities, sharing employee testimonials and other fun activities that showcases the strength and creativity of the team.

Etech uses Twitter and LinkedIn to share industry relevant, value adding content that would help our audience overcome their business challenges and keep them updated about the current events in the contact center industry and leadership development areas of expertise. Etech also uses insights that are derived from the analytics of these Social media platforms to devise new campaigns that generate value for the customers and audience.

This blog was first published on LinkedIn.

By |2017-05-09T03:43:54-06:00May 9, 2017|

Author

Jim Iyoob is the Chief Customer Officer for Etech Global Services. He has responsibility for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business – Etech, Etech Insights, ETS & Etech Social Media Solutions. He is passionate, driven, and an energetic business leader with a strong desire to remain ahead of the curve in outsourcing solutions and service delivery.

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