If you run a business— no matter what the industry or service may be— you understand the importance of building strong relationships with customers. Giving customers a good experience will keep them coming back to you again and again. In turn, this means growth and stability for your business. However, creating this trust with customers isn’t always as easy as it sounds. It all starts at the beginning from the moment you meet a customer or potential customer. Customer greetings and initial interactions will go a long way in determining their level of satisfaction and whether you’ll see them again.
If you want to provide excellent customer service, start doing it from the minute your customer walks through your doors or calls you on the phone. Put yourself in the customer’s shoes. How would you feel about the business if you weren’t greeted right away or if you didn’t almost immediately see someone smiling at you and asking what they can do for you? The greeting doesn’t have to be anything out-of-this world. Keep it simple but make it friendly.
Depending on what your services are, the customer’s needs might not be obvious. Sometimes the customer will make this known, but often, you need to find out for yourself through thoughtful questions or observations. Simply ask how you can be of assistance or if they have any particular preferences that you can accommodate. Ask what you can do to help.
This requires listening. Customer experience will not be positive if you can’t address needs and desires. When you ask what the person is looking for, be prepared to address those needs accordingly. If you are confused by anything they say or ask, get clarification. Also, where applicable and possible, give the customer a timeline of how long it will take for you to meet their requests.
When you go to a restaurant, you appreciate it when a server or manager comes to your table a few times during the meal to make sure everything is all right. The visit can and should be brief, but the follow-up is essential for good customer service. Once the customer has made his or her purchase and is leaving your establishment, ask if their needs were met and then invite them back.
Customer experience will go a long way to determining the success of your business. Welcoming clients appropriately will lead to long-term, devoted customers.