My Plates designs and markets new specialty license plates as the sole vendor for the Texas Department of Motor Vehicles. My Plates’ goal is to create a long-term, mutually beneficial relationship designed to maximize revenues for the state through the sale of My Plates specialty plates. Operating with slim budget and minimal staffing resource, there was too much to do and it was important to focus on core competencies rather than the support work that could be easily handled by an experienced team/vendor. Customer experience through live chat was utmost important as many of their customers were young between age group of 20 – 30 years. My Plates was looking for someone beyond just a service provider like a partner.