The Now of Contact Centers: Bridging the Gap Between High Tech and High Touch
The contact center is no longer just about answering calls — it’s about answering to a new era. One where AI meets empathy, and insights drive every interaction. About the Episode: Contact centers are undergoing a seismic shift. Customers demand faster, smarter, and more personalized service. Leaders are racing to align technology, teams, and strategy — often all at once. So how do you lead when everything is changing… right now? In this episode of the Etech Leadership Table & CX Podcast, we dive deep into “The Now” of contact centers with industry leader Kate Brouse and Melissa Wood. This conversation goes beyond buzzwords — it’s a masterclass on realigning your contact center strategy for today’s expectations. Why You Should Watch: ✅ Close the Experience Gap Learn why even “good enough” customer service isn’t enough anymore — and how AI can help bridge the gap. ✅ Align AI with Human Strategy Discover the practical steps to ensure your AI initiatives are truly customer-centric, not just tech trends. ✅ Clean Data = Clear Strategy Why your future with AI depends not just on tools, but on trustworthy, clean data — and how to get it. ✅ Lead for What’s Next Find out the top skills every contact center leader needs right now to navigate rapid transformation. What You’ll Hear: How to know if your AI initiative in your contact center is worth fixing or shutting down Why AI should always be designed with the customer in mind — not just internal efficiency The biggest mistake leaders make when launching AI pilots in contact centers What most contact centers are missing when it comes to data readiness How to balance short-term fixes with long-term transformation Meet the Experts: Kate Brouse : Brand Ambassador of CX, Outsource Consultants Melissa Wood : Dean of Leadership Development, Etech Watch Now: The Now of Contact Centers Whether you’re a CX leader, data strategist, or contact center executive, this episode gives you the clarity and roadmap to lead with confidence — in the now, and into what’s next. Tune in now to future-proof your Contact Center.