The Future of Customer Success: What’s Next?

It’s not just about retaining customers anymore — it’s about redefining success itself.

Customer success has entered a new era — one shaped by AI, rising expectations, and shrinking patience. Today’s CX leaders face mounting pressure to boost retention, increase renewals, and prove impact — with fewer resources and higher accountability.

So what’s the future of customer success? And how can leaders stay ahead of what’s coming next?

About the Episode:

In this episode of the Etech Leadership Table & CX Podcast, customer success expert Aaron Thompson joins Manu Dwievedi for a real talk on how customer experience and success teams can stop chasing churn — and start owning the revenue conversation.

This conversation isn’t just thought-provoking — it’s actionable, eye-opening, and built for every leader serious about turning customer experience into a measurable growth engine.

Why You Should Watch:

✅ Stop Churn Before It Starts

Understand why the seeds of churn are planted early — and how onboarding, alignment, and product truth-telling can turn it around.

✅ CSQL: The Game-Changer Metric

Learn how tracking Customer Success Qualified Leads (CSQLs) can give your CS/CX teams a real seat at the revenue table.

✅ Beyond “Check-the-Box AI”

Discover why AI alone won’t save you — unless it’s backed by strategy, ownership, and education across your team.

✅ Retention Is the New Acquisition

Why the second renewal matters most — and how to build loyalty that sticks.

What You’ll Learn:

  • Why 70% of churn isn’t caused by customer success teams (and what really is)
  • The top 5 revenue streams every CS leader should track (hint: not just NRR)
  • How to use AI to eliminate the mundane — and unlock more human impact
  • Why cross-functional alignment is your secret weapon to sustainable CX success
  • What leaders must do today to prepare their teams for tomorrow

Meet the Experts:

Watch Now: The Future of Customer Success

Whether you lead Customer Success, CX, Sales, or Product — this episode will challenge your thinking, expand your toolkit, and help you move from reactive support to proactive success.

👉 Don’t just retain customers. Create advocates.

Tune in now to future-proof your customer success strategy.

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