People – First Culture – The Chant for Developing A Successful Business

The People-First culture is a buzz word in the business world now. Many companies have embraced this culture after witnessing the positive impact it has on the growth and success of various businesses. But what does People first Culture is all about? There is a variation of definition to this powerful term, but for Etech it is treating our workforce the same way we treat our customers. This is clearly reflected in our vision statement.

Etech’s Vision

To make a remarkable difference for each other, our customers, and within our communities.

For a business, the quality of customer experience is directly proportional to customer satisfaction. And customer satisfaction directly impacts the success and growth of a business. Who determines the quality of your Customer’s Experience? The most valuable resource of your company – THE EMPLOYEES!

The People-First culture – Benefits

Magnet For Talented Workforce


Who wouldn’t like to work in an environment where there is growth, creativity, where one’s voice is heard, and hard work is appreciated and rewarded? A People-First culture is a magnet that drives talent into your spectrum and gives them the motivation to stay.

Increased Productivity


According to one of Forbes articles, happy employees are up to 20% more productive. A People-First culture gives the employees the opportunity to utilize their strengths and platform to put in use what they have learned; this brings a sense of content and happiness among employees.

If you have a strong and loyal employee base, nothing can stop your business from achieving its goals. When you put your people first, you are telling your workforce that they are important and their presence is valued. This generates a sense of trust and camaraderie among the people which is very important when it comes to the overall growth of the business.

The Three Main Pillars of People-First culture



A good company listens to what its employees have to say. Approach your workforce with an open mind and listen to their needs and requirements. Understand what are the challenges they are facing? Make them realize that the company cares for them and their welfare.



Communication gap is a pathway to a disastrous outcome. One of the vital factors that build a successful team is effective communication. Communicate to your people the company’s goals and vision. Effectively communicate with them the win-win situation that it will create when the employees align with the company’s vision.



Show your employees that you are there for them. There are different ways of supporting your team members like surprising them with gift cards occasionally, setting up company marts system wherein people can buy needful things out of the points they earn, team lunches, fun activities for relaxation, etc.

Developing a successful People-First culture takes time and effort. The leaders have to proactively invest and involve in the activities that will help build a strong culture. But, it is worth investing your time, money and effort for the positive results will serve you lifelong.

Veronica Chimney

Veronica Chimney

Veronica Chimney is Chief HR Officer of Human Resources and a 20 year veteran of the contact center/BPO industry. She leads a global HR team in reinforcing a strong company culture. She is responsible for global labor relations, employee engagement, leadership development programs, benefits, diversity and inclusion, corporate social responsibility, and human resource strategies that support the achievement of Etech’s business goals and objectives.

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