For a strong modern business, a social media strategy can boost your current market relevance and performance or even establish it. However, conquering this new and ever changing social media realm can be difficult, so here are the five most effective strategies you need to know.
Consider widely known brands like Apple or Coke. Apple consistently has a sleek look involving mostly whites, greys and the now famous Apple logo. Coke on the other hand uses specifically stylized letters, white and red. Even if you blocked all the words from either one of these companies social media profiles, many consumers globally would recognize the profile owner in a glance. How can you do the same?
There are a multitude of social media platforms and only a handful will be right for your company, brand and message. What happens on Twitters doesn’t happen on Facebook and Instagram is a different platform entirely. If you are a restaurant business, your recipes can be perfect for Pinterest, but a consulting firm might have better luck posting provocative articles on LinkedIn. To start, pick two or three platforms and focus on creating quality content on those platforms.
If you open an Instagram account and only post twice a year, don’t bother having a published account. Posting regularly and consistently is key for staying relevant in the realm of social media. You don’t necessarily have to post every Tuesday at 2 pm EST, but if you state you have a surprise for your followers at that time, don’t fall back on your promise of juicy content. Regardless, you shouldn’t allow any of your accounts to collect any level of metaphorical dust.
Character limits on social media posts have moved beyond text limits (except Twitter). On Instagram, you can have a full novel for a caption, but that doesn’t mean you should always load your photos with words, especially since it’s a photo-based platform. However, you shouldn’t over look the bio on your social media accounts. It’s a great place to say what your team is about or place a link to whatever you want to promote. Plus, if you say “link in bio,” you followers head to your main page and might just get lost in your other eye catching content.
Posting your own content on social media is maybe half of the battle. Now, you engage connect with your followers with real-time comments, reposts and follows. Connect with popular social media presences relevant to your niche and/or target demographic. Of course, you also should promote your latest product, blog post, Tweet, web site and anything else you can think of.
Give you company the full social channel workaround and starting engaging with a new and responsive marketing arena. Remember to start small and build consistently.