Our Character Commitments

Etech’s success can be attributed to these 12-character commitments. They are the very foundation of the company. Each employee in the organization, regardless of position, is trained and strives to exemplify these characteristics in everything they do.


ETECH defines INTEGRITY as doing what is right, being trustworthy and truthful. An ETECH employee is expected to consistently do what they say, use their power ethically, work diligently and pursue excellence. A person with INTEGRITY will do the right thing even if those around them do not. Remember, your actions speak louder than words.

Valuing People

An ETECH employee who is committed to respecting and honoring people; demonstrates emotional intelligence; and holds people accountable in a positive and nurturing way is one who shows they VALUE PEOPLE. A person who VALUES PEOPLE will put others’ needs before their own. By developing and encouraging those around you they will feel VALUED. Remember the Platinum Rule to treat others as they wish to be treated. This can only be accomplished if a personal relationship exists.

Team Work

ETECH defines TEAMWORK as being committed to working as a team to solve problems and resolve conflict. An ETECH employee exhibits TEAMWORK by demonstrating loyalty and taking time to encourage one another.


ETECH defines ACCOUNTABILITY as having self-discipline to work effectively and efficiently and being results-focused. Blaming others will not be a response for those who hold themselves to be personally ACCOUNTABLE.


ETECH defines COMMUNICATION as the activity of conveying information through the exchange of thoughts or messages; as by speech, visuals, signals, writing, or behavior. An ETECH employee must be committed to attentively listening to others; have intentional conversations with employees; ask purposeful questions; resolve conflict quickly; and freely provide information and knowledge. Being deliberate, transparent, and honest in communication is an integral part of COMMUNICATION.


ETECH employees who always look forward toward the “big picture” for the company with discernment and wisdom, focus and determination show VISION.


ETECH defines ADAPTABILITY as being flexible and willing to positively and purposefully introduce, embrace and patiently lead the way through change. An example of ADAPTABILITY at ETECH is showing willingness to change campaigns or schedules in order to meet the company business needs.


ETECH defines HUMILITY as being sincere, transparent, open and honest. An employee who can admit imperfection and a need for others in order to succeed shows HUMILITY. An example of showing HUMILITY at ETECH is accepting responsibility when goals aren’t met and creating solutions to overcome challenges.


ETECH defines CREATIVITY as purposefully seeking to think outside the box to solve problems; finding new and resourceful ways to do things; and encouraging others to brainstorm, think creatively and share ideas. An employee who consistently looks for solutions to problems is one who thinks CREATIVELY.


ETECH defines TEACHABILITY as being teachable; accepting feedback and instruction; taking personal responsibility; and seeking knowledge and competence. Those who are committed to life-long learning exhibit TEACHABILITY.

Positive Influence

An ETECH Employee displays POSITIVE INFLUENCE through attitude and behavior. By being enthusiastic and passionate; having fun and laughing; being high-energy and approachable; modeling personal warmth and manners; and looking for the positive in each person and situation a person exhibits POSITIVE INFLUENCE.


ETECH defines COURAGE as taking risks boldly; making decisions confidently; taking initiative; and having resilience and security during tough times. An ETECH employee displays COURAGE when they address disciplinary issues. An employee, who practices what they preach and always does the right thing even when it is not the most convenient, shows COURAGE.