Unleash the Power of Conversation Analytics

Join our masterclass and gain the knowledge to implement a successful solution, from choosing the right conversation analytics platform to driving adoption within your organization.
  • Evaluate and select the best conversation analytics platform
  • Discover use cases including quality assurance, customer experience, and sales insights
  • Learn effective implementation strategies
  • Monitor accuracy and performance
  • Gain buy-in and drive user adoption
Conversation Analytics

What You'll Learn


Platform Evaluation

Criteria based on accuracy, integration, scalability, and cost.

use cases

Use Cases

Quality assurance, customer experiences, sales/marketing insights.


Implementation Roadmap

Goal setting, stakeholder buy-in, data collection, system integration


Monitoring Metrics

Strategies for ensuring continuous improvement.


User Adoption

Approaches to gain buy-in and address concerns through change management.

Meet the Speaker

Jim Iyoob

Jim Iyoob

Chief Customer Officer - Etech Global Services

Jim is a 34-year veteran of the call center/BPO industry. He is passionate, driven, and an energetic business leader with a strong desire to remain ahead of the curve in outsourcing solutions and service delivery.  

Jim has an impeccable track record of innovation and advanced business intelligence. He has been instrumental in setting up solutions for brands looking to optimize and automate their daily customer experience needs. 

Kim Howell

Kim Howell

Chief Operating Officer - Ascent Business Partners

Kim Howell, a seasoned C-level executive, boasts over 25 years in contact centers, emphasizing digital transformation and growth strategy. As the recent COO and Chief People Officer, she managed a global presence across 7 countries. 

Proficient in the full CX process, Kim excels in strategy, execution, and driving tech innovation. Renowned for navigating uncharted areas and collaborating with stakeholders, her hands-on approach and knack for integrating people and technology have consistently propelled company success. 

Manu Dwivedi

Manu Dwivedi

Director - Etech Insights

Manu joined Etech in March 2014 as an Online Chat Representative. During his tenure, Manu has held responsibilities in various facets of call center, including operations, training as well as quality monitoring & analytics.   

Manu is driven and passionate about customer experience management, data science, natural language processing, machine learning, and driving innovative conversational AI solutions for business growth.   

Don't Miss Out

Join our masterclass and transform your approach to conversation analytics.


01. What is the "Conversation Analytics Done Right" masterclass about?

In this masterclass, you’ll gain the knowledge and strategies to turn conversation data into actionable insights and drive business success. This comprehensive program is designed to provide you with the information needed to implement conversation analytics effectively within your organization. You’ll learn how to evaluate and select the best conversation analytics platform, discover various use cases, and gain insights on driving user adoption and monitoring performance.

This masterclass is ideal for professionals involved in quality assurance, customer experience, sales, marketing, and those interested in leveraging conversation analytics to drive business impact. It is particularly beneficial for managers and decision-makers responsible for implementing and optimizing conversation analytics solutions.

The masterclass will take place on June 19 at 12 CST | 1 EST | 10 PST. It will be conducted online, allowing you to participate from the comfort of your home or office.

You can register for the masterclass by clicking the “Register Now” button on this page, which will take you to the registration form.

The masterclass will cover: 

  • Evaluating and selecting the best conversation analytics platform 
  • Use cases for conversation analytics, including quality assurance, customer experience analysis, and sales/marketing insights 
  • A roadmap for effective implementation, including goal setting, stakeholder buy-in, data collection, and system integration 
  • Key metrics and strategies for monitoring accuracy and performance 
  • Proven approaches to gain buy-in, address concerns, and drive user adoption through change management 

Yes, attendees will receive valuable bonus resources such as project planner templates, scorecards, and accuracy analysis formulas to help streamline the implementation of conversation analytics in their organizations.

Absolutely! There will be interactive elements, including Q&A sessions where you can ask questions and get answers from the expert speaker, Manu Dwivedi.

If you are unable to attend the live session, a recording of the masterclass will be made available to all registrants. You can watch it at your convenience.

No, the masterclass is completely free to attend.

If you have any further questions or need additional information, please feel free to contact us at info@etechgs.com.

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