Extracting insights from customer interactions is a game-changer for standing out in a highly competitive marketplace. Companies sitting on mountains of untapped conversation data are leaving tremendous value on the table. But implementing a conversational analytics solution is easier said than done. From evaluating vendors to driving user adoption, there are numerous pitfalls that can derail even the most well-intentioned initiatives.
That’s why Etech is organizing a comprehensive masterclass to guide you through the entire conversation analytics journey. On June 19th at 12 pm CST | 1 pm EST | 10 am CST, our team of CX thought leaders will share their hard-earned wisdom and proven best practices.
This isn’t a high-level overview – it’s an immersive, rolling-up-the-sleeves session that will equip you with practical strategies and frameworks for effective implementation.
Here’s a glimpse of what you’ll learn from Etech’s Masterclass:
1. Evaluate and Select the Right Platform
With a dizzying array of conversational analytics solution providers, choosing the right solution is pivotal. We’ll teach you how to critically assess platforms based on accuracy, breadth of integration capabilities, scalability to handle growing data volumes, and total cost of ownership. Our evaluation framework will empower you to confidently identify the perfect fit.
2. Uncover High-Value Use Cases
Most organizations only scratch the surface of conversation analytics’ potential. We’ll explore powerful use cases across VOC analysis, quality assurance, customer experience, sales effectiveness, marketing optimization, and operational streamlining. You’ll walk away with a profound appreciation for how conversation data can turbocharge multiple facets of your business.
3. Implement with a Proven Roadmap
Even with the right platform, ineffective implementation can doom your initiative. Our time-tested roadmap covers all the essential phases – from defining objectives and securing stakeholder buy-in, to collecting high-quality data, integrating with existing systems, and deploying at scale. We’ll share practical tips, templates, and lessons learned to bypass common pitfalls.
4. Monitor Accuracy and Performance
Your work doesn’t end at deployment – in fact, it’s just beginning of your continuous optimization journey. We’ll share an analytics-driven approach to continuously measure accuracy, track performance indicators, and identify areas for improvement. Leverage our quantitative models and qualitative techniques to optimize your solution’s impact over time.
5. Drive User Adoption through Change Management
People are often the biggest roadblock when it comes to new technology adoption. Our change management experts will reveal proven approaches to proactively understand user concerns, build enthusiasm through education and incentives, and foster self-driven adoption. You’ll learn how to turn even the biggest skeptics into avid advocates.
Plus, Exclusive Bonus Resources!
As an attendee, you’ll also receive a treasure trove of bonus resources to accelerate your implementation:
- Project planning templates
- Evaluation scorecards for solution comparison
- Formulas to accurately measure analytics performance
Whether you’re just starting to explore conversation analytics or struggling to maximize the value of an existing investment, this masterclass will provide the comprehensive implementation playbook you need.
Don’t miss this opportunity to become a conversation analytics master. Register now to gain powerful strategies and unlock the immense potential hidden within your conversation data.
