Call Center

5 Call Center Vendor Management Best Practices

As the call center vendor manager, you have a company’s success balanced on your shoulders. While the business has its share of risks, you want to make sure to minimize those risks as much as possible. After all, not only is the business at stake but so is your reputation. Here are five practices that will help you succeed. Assess Compatibility of Values When it comes down to talking to a vendor, you need to make sure that the vendor’s values align with the company’s. The best way to check this out is to take a look at their website and find out what their mission is. Look into their social media and get a feel for the organization. The more information that you can learn about the company, the more you’ll understand what’s important to them. This can help with communication and trust in the future. Establish Prices Right Away If a vendor is secretive about the price of their services, this is a big red flag. During those first conversations, you want everything to be laid out on the table. Their prices and agendas shouldn’t come as a surprise later on. You should also follow this advice and be completely transparent. If a vendor is honest, what do they have to hide? Push Boundaries and Ask Questions Have you ever been in a conversation and thought to yourself: this is too good to be true? It’s important for you to look at your potential vendor’s critically. Don’t be afraid to ask questions. Even if they seem to be saying all of the right things and don’t have any flaws, you need to push those limits. Ask the hard questions so that you can see their true colors. Track Quality and Set Goals One of the keys to call center vendor management is to make sure that you know what goals your vendor has. It’s hard to get anything accomplished without a plan as to where you might be going. Talk to your vendors regularly, track their progress, quality and make sure that you’re all on the same side. Discuss Vendor Time Commitments Time management is critical to success. As a call center vendor manager you should stay on top of your vendors. Make sure that they follow through with their goals and time commitments. This will keep productivity rolling. When it comes to vendor management, it’s important that you keep success at the forefront of your mind. Hopefully, with these five practices, you will be able to meet your goals alongside your vendors.

Top Five Secrets of Vendor Management

Today’s economy is vastly different from that of the past, and it requires an increased attention to building and maintaining meaningful and mutually beneficial relationships. Not only do you need to build relationships with your customer base, but you should also make every effort to create strong relationships with your vendors. Here are a few tips to help you get started with ideal vendor management. The Relationship Is Everything When working on building trust between your company and the supplier, make sure to be completely open, honest, and professional. There is simply no room for anything else in supplier relationships. By listening to your suppliers’ concerns and keeping them involved in your process, you’ll increase your chance of strengthening your relationship and keeping your supplier around for the long haul. Identify Weaknesses In order to continue to grow as a company, you must be able to take a careful look at your successes and weaknesses. Work with your supplier and regularly evaluate the supplier data to pinpoint weaknesses in both companies. By doing this, you’ll both be able to improve your businesses, and together, you’ll be stronger. Build a Partnership Call center vendor management relies upon a partnership with your suppliers. When you treat your suppliers like the valuable partners they are, both parties will benefit. Benefits from creating a strong partnership include a willingness to collaborate, higher quality outcomes, dependability, and reduced costs. Increased Opportunities If you’re hoping for financial prosperity, you’re most likely to achieve this when you have a relationship with your vendors. Supplier relationship management often results in lower risks, higher efficiency, and increased financial benefit for all parties. All businesses tend to thrive when there’s a collaborative effort on all accounts, from managers, to employees, to suppliers. Do your best to connect and maintain positive relationships with everyone you work with, and you’re on your way to a successful business. Use the Technology Available Technology is evolving quickly, and there are many different systems you can use to simplify the process. SRM technology can be extremely helpful to both your company and the supplier, as valuable information is at your fingertips in an easy to digest presentation. With the data you need just a click away, make sure to routinely analyze this information to get the most out of supplier relationships. By utilizing the technology available to you, you’ll be able to keep your communication with suppliers strong and continually evolve your business to improve upon weak areas.

Enhance Call Center Productivity With HR Involvement

If you run a call center, your main focus is probably on efficiency at all costs. Of course, call centers rely on efficiency to gain the best results, but you might be surprised by how to attain a high level of efficiency from employees. Improve Employee Morale Call centers are notorious for producing unhappy employees, and in turn, productivity suffers. Some call centers attempt to break the cycle of disinterested employees by implementing a rewards system for placing more calls. However, this often backfires, as the pressure to make more calls increases and the employees actually end up feeling more discouraged than before. While incentives have the potential to work well, bringing in a strong HR team to a call center environment has a much bigger chance to have a positive result on employees. Create Happy Staff The ultimate goal of HR in any company is to create a work environment that both employees and employers can feel comfortable in. Without a qualified and experienced HR team in place, it’s likely that your workplace will suffer. It’s essential that every employee be treated fairly as a valued member of the team to keep call center productivity high. In call centers, it’s easy for these employees to simply feel like a cog in the machine. This leads to a drop in meaningful work, and the final result is a blow to the company as a whole. If your main priority is keeping your employees happy, take the steps toward hiring an HR team to help you reach your goals. Change Your Business to Reflect Customer Needs As customers continue to enjoy engagement with companies, call centers are wise to change their policies to reflect this desire. In order for employees to be effective in all channels of communication, HR should step in to provide training and guidance. When every employee is confident in his or her abilities and is excited about the work, your business will thrive. Act Quickly If you do not currently have an HR team for your call center, consider starting the process to hire an HR leader immediately. However, be sure to take some time to conduct a bit of research on what to look for in HR professionals before hiring. For best results, consider applicants with previous experience in HR, or those with HR or communications degrees. Once you add a team of HR professionals to your workplace, it’s likely that you’ll notice a change in call center employee engagement.

Is Your Call Calibration Integrated to QA Scoring and Coaching?

During a call center interaction between a representative and customer, a third participant sometimes monitors the call to ensure quality. This is called call calibration, and it is a very effective way to ensure that the quality of your customer service remains high. Businesses score the quality of the call using the call quality guidelines and quality monitoring form to provide representatives with feedback. If there is a problem with your call calibration, it will inevitably lead to customer service issues. Read the information below to determine if your call calibration is properly integrated with your coaching and scoring technique. The Benefits of a Uniform Approach Your calibration sessions will only be helpful if everyone has agreed to adhere to a single set of standards and objectives. If all participants have not agreed, there will be no uniform scoring method. It can take a while for your workers to adjust to a uniform set of guidelines, but once they do, your calibration sessions will allow you to enjoy the following benefits. Calls are measure consistently, regardless of which calibration professional scores it. Call monitors understand how to properly evaluate calls and adhere to performance standards and objectives. Representatives or agents receive fast, consistent feedback regardless of which QA monitor issues it. Calls are evaluated uniformly by all supervisors and QA monitors. Coaching improves because everyone is on the same page and uses the same approach. Tips for Successful Calibration Sessions There are numerous ways to ensure that your call calibration sessions are successful, including the following. Classify the nature of your calls, and select them according to your own QA needs. Devote at least one hour to each calibration session. If you need to determine which participants need coaching, send a copy of the recorded call to a QA monitor, and have them score it prior to the session independently. Record these independent scores for your own records. Have a single person give a summary of the call. Discuss variations in scores and review objectives with participants. Once a call is scored, ask the scorer for an explanation. Summarize lessons learned at the end of each session. Help each member understand whether or not they met the standards, and review the standards after each discussion. Take notes for future reference and for your own records. Prior to each session, go over the Call Quality Guide. Scores may vary, but you should always set an acceptable variance standard. Once the participants get used to the new guide, you can lower the window of variance to five points or less. If you are utilizing recorded calls, you may want to post the scores so that any variance will stand out. If you prefer to utilize live calls, you can have the participants score them one at a time. Just be sure that you go over the results with each scorer. Review the guide with participants before the start of each calibration session. Following the tips above will help you make the most of your calibration sessions. It will also ensure that the participants have a non-confrontational and supportive environment to voice their opinions and concerns in. This blog was first published on LinkedIn.

Call Center: Myths Vs Reality

There are a lot of misconceptions when it comes to call centers and how people perceive them. They don’t often realize how drastically call centers have changed over the years. Thanks to constant advancements in technology, call centers are transforming the way they do business and deal with customers. Here are three common myths associated with call centers. Contact centers are “cost centers” not revenue generators One common misconception is that contact centers are simply cost centers as opposed to revenue generators. The customer service experience is a top priority. A satisfied and happy customer is far more likely to recommend a company than someone who is dissatisfied. This makes creating a positive experience for the customers absolutely crucial. There is tremendous emphasis on providing quality service which translates into positive promotion and a higher potential for more leads, more customers, and ultimately more revenue. Customers don’t use the phone for support anymore This is one of the biggest myths out there. Customers mostly prefer to speak to agents over the phone, according to research, to resolve complicated issues. The telephone is a great way to connect and get questions or problems solved in a timely manner. Often times customers have to switch from web to phones to get their questions answered. It is much easier to clarify a point when you are able to articulate it. Call center managers are only concerned with cost-per-call and chat-bots are replacing humans Although cost-per-call remains extremely important, customer satisfaction and the quality of service are now the priorities. It is how companies are differentiating themselves from the competition, and new development metrics have been put in place to measure those areas. It is also often believed that chat-bots will completely replace humans in the contact center. This is definitely a myth as that personalized interaction is the foundation of good service. Humans will continue to answer questions and support customers and will always remain critical components of call centers because the value of human interactions is priceless. Don’t get me wrong, bots can be beneficial because they can eliminate the need for agents to have to answer the same questions time and time again, but the critical and complex situations require that agents are always readily available. A lot misconceptions will continue to arise as our technology continues to evolve. Human interaction, however, will always be an integral part of the contact center industry. As bots become more apparent their use will continue to serve as a way to answer quick, easy and frequently asked questions. This will allow the agents to do more to positively influence the customer experience… A personalized, human, experience.

How to Boost Call Center Quality

Your call center is the first point of contact customers have with your company, and your customers will form an opinion of you based on the quality of your call center team. Therefore, the importance of maintaining the highest standards of call center quality assurance cannot be overemphasized. The goal of every call center should be constant improvement. A contact center quality monitoring system can help you achieve this goal, but is most effective when combined with these additional strategies for boosting call center quality assurance. Have a Quality Goal in Mind If you aren’t working towards a concrete goal, you might as well be grasping at straws. The key to growth and constant improvement is to have a clear goal of the quality standards you want every agent to adhere to. This goal should be a minimum requirement and should be achievable without being too easy to obtain. When setting your quality goals, keep every aspect of the customer interaction process in mind. For example, you should aim to have separate, distinct goals for each of the following areas: Sales Customer support Problem resolution Follow-up Feedback If your team does not know what is expected from them during each stage of the customer interaction process, it will be difficult for them to maintain a sharp, goal-driven focus. It is important to understand that no call center team can achieve perfection, but perfection is the very goal they should be striving for individually and collectively. Reaching for the stars ensures that they still come out on top even if they fall slightly short of their goal. Utilize Technology If you don’t provide your call center managers with sufficient technology to monitor their progress and shortcomings, you are setting them up for failure. The best call center quality assurance programs are typically those that include call tracking, accounting and recording technology. Rely on your managers to decide what type of technological systems will best help them accomplish their goals and identify weaknesses and strengths with ease. Keep Track of KPIs and Metrics Key Performance Indicators (KPIs) and metrics are invaluable tools that should be tracked and analyzed religiously. These tools can reveal invaluable information including average call handling time, call resolution rates and more. If you are not currently keeping track of your KPIs and Metrics, you have no way to measure your weaknesses or the improvements that your team makes. Rather than using the information gleaned from your metrics to punish your team or impose additional rules on them, use them as an opportunity to show your team what areas have room for improvement. Showing the data to your team and helping them come up with call quality procedures and goals will help them take pride and ownership in their roles. Improving call center quality assurance is one of the most important things you can do for the benefit of your company and the improvement of your employee morale. When your employees know they are giving their best, they are more likely to take pride in their work and treat customers the way they should be treated. This blog was first published on LinkedIn.

Implementing Quality Assurance Controls for Call Center Projects

If your Call Center already maintains an effective Quality Assurance (QA) program you have a leg up on other companies who do not invest in this resource. The best programs act not only as independent auditors of agent behaviors, they also provide valuable insight into the ‘how to’ of program or center improvement, including valuable Voice of the Customer feedback. When new projects are launched it is wise to spend some time planning how to incorporate this critical resource into the Project Implementation plan. Gather Requirements from Client You may find during the Discovery process as you gather requirements for the project from your client that there are particular deliverables required for a QA process. In the event that the client does not already use a QA process this would be your opportunity to introduce them to the concept, explain industry Best Practices and make recommendations about how to incorporate Quality Assurance as part of the overall Performance Management plan. Recommendations could range from the content of the Audit tools to White-Label configuration of the QA software. During this phase you can establish expectations and act as Trusted Advisor. Identify and Equip Personnel Dedicated to the Project QA personnel must be independent thinkers with attention to detail who can objectively score a call or chat with consistency. After being provided initial training on the subject matter and scoring forms, QA agents must also receive calibration including ongoing sessions so that all of the behaviors included in the Audit Tool are both defined and interpreted accurately. Effective calibration should result in variance of less than 5%. For new programs it is typical to arrange calibration sessions with your client to ensure that the team is correctly scoring all behaviors accurately. These sessions may result in additional or refined definition of the targeted behaviors. After the QA process is established and the personnel have been trained and calibrated, for ongoing program excellence you must also provide a mechanism to inspect auditor accuracy. This can typically be accomplished with an Audit the Auditor process, where senior or certified auditors are given the responsibility to sample the accuracy of the output of the QA agents. This step will ensure that high levels of accuracy are not only established but maintained and measured throughout the life of the program. Develop QA Audit Tools Once the process flow has been mapped, the specific behaviors which are critical to the success of each customer interaction must be identified, defined and weighted. The most typical rubric is to achieve a total possible score of 100% with higher values assigned to the most influential behaviors. With thought to the reporting throughputs which will be generated you may also consider creating logical groupings or sections with their component behaviors. For example, for an Outbound telemarketing project, you may wish to organize the scoring tool to mirror the desired selling behaviors such as Introduction, Needs Analysis, Product Presentation, Closing and Handling Objections. The subset of behaviors which could be included in the Introduction section might inquire whether the agent was ready for the call and whether the agent introduced themselves appropriately. Most audit tools would include a separate section for etiquette and language skills and a category of ‘auto-failure’ for any behaviors which are mandated by regulation or client requirement. Reporting Detail and Broad Trends As individual customer contacts are audited, a body of data will be created which can then be mined for purposed of targeted performance improvement initiatives. It is advisable to structure the reports which will be generated so that analysis may be made of individual agent behaviors, team performance, and broader segmentation if the project is located in multiple locations to target performance gaps. If the scoring tool has been segmented by groups of behaviors, the aggregated data will indicate which areas large groups of people may need additional training or coaching for. For example, if in the example above for the sales process, if each behavior section has been scored for the project in the 80 to 100 percentile except for Handling Objections, then the Operations Management and Training Departments can devise effective strategies to modify the training curriculum, provide ongoing training and target individual coaching sessions. Reports should be used to close loop the performance management process and should be an iterative process so that the tools accommodate the desired outcome. In addition to auditing critical behaviors, the QA process can and should also reveal insight into the Voice of the Customer. If significant numbers of customers complained of difficulty navigating a website, then that is critical feedback to report to the client and its programmers. VOC summaries will address issues outside the control of the individual contact center agent and identify both areas of opportunity and also those things which drive customer satisfaction. Monitoring and Improvement Once the initial implementation work has been completed, the longer term processes should include steps to seek constant improvement, both on the individual level and for the organization as a whole. A typical quality analysis over time will likely show that a few behaviors present a large majority of the quality failures. You should plan on identify each critical to success behavior and working on improvement plans until behavior levels are acceptable. Establishing a closed loop feedback process will become a critical part of the quality culture. QA: In House or Outsource? For some, the ability to develop a Quality Assurance department or program may not be cost effective or be may constrained by other considerations such as lack of software or scale. The qualified QA provider will supply the requisite software and personnel and a seamless consultative experience to those who find ground-up development too cost prohibitive to consider. Quality management can be the missing piece to move your brand ahead of the competition. Whether you create your own program or contract with a provider, Quality should always be integrated into all of your programs and will be in the long term, well worth the effort

How to Use Call Center Performance Metrics to Achieve Success

Call center managers are charged with a tough job, because supporting customers means constant revision to your process, so you move with their needs and deliver consistent quality. Understanding how your various KPI measurements work together to give you an idea about the balance of your services is an important first step to achieving success as a manager, and it is also the key to understanding when your call center is succeeding, so you avoid over-tweaking your process and overdoing change in the name of call center performance. Understanding the Four Metric Categories The four main areas of concern for call center managers are: Service Quality: Measuring service quality means looking at whether or not your call center meets customer needs efficiently, asking questions like: Do your employees have the knowledge and resources necessary to act decisively and solve problems? And how is customer feedback reflecting training efforts? Accessibility: These metrics allow you to track use of your self-service system, wait times, and call abandonment, and they tell you whether or not customers have a hard time actually reaching the point where service quality comes into question. Inaccessible systems tend to be rated more lowly on service quality, too, even when actual call center performance at problem solving is quite excellent, because accessibility issues affect the customer’s perception of the entire process afterward. Operational Efficiency: Metrics that cover call wrap-up time, forecasting accuracy, the average handling time for each call, and your employees’ adherence to their schedules are all designed to ensure that high quality, accessible work is also efficient enough to handle the call load your center receives. Cost: Last but not least, cost considerations ensure you operate within budget by measuring cost per call, agent attrition, and absenteeism to give you a full picture of your call center’s effectiveness. Balancing the Metrics Knowing what categories to measure and which KPIs are most important in each category is just the first step. To achieve the best possible call center performance, managers also need to understand how to balance the metrics, to achieve success in every area. Otherwise, cost effective and efficient call centers may still be hampered by training issues or accessibility problems that reduce their overall performance, and similarly, the best and most accessible service is unsustainable if costs are too high. The issue is more complex than that, though, because some areas affect others in direct ways. For example inefficient but high-quality service typically means long wait times and less calls processed. This creates a situation where accessibility goes down even as service goes up, and the long run, that can lead to service quality measurement declines as customers who have been kept waiting remain dissatisfied and stressed even after receiving the service they desired. The goal, then, has to be achieving success in all four areas without focusing too intently on one, unless that one happens to be lagging behind. Training efforts and organizational restructuring, as well as the investment in new resources, needs to be balanced to address the needs of all four categories at once, as well. That allows for better overall call center performance, and, more importantly, the kind of success that is sustainable into the future.

Contact Center Essentials: 5 Keys to Success

Excellent customer service stems from a variety of components, such as a well-performing contact center. While smoothly operating call centers utilize specific elements that drive top-notch performance, few contact centers reach this level of service. With growing customer demands, businesses need to rethink which features empower successful customer service experiences. Identifying and Meeting Customer Needs In today’s data-intensive world, it is challenging to identify what matters most to customers. Call center success involves separating out distracting figures and facts to determine the measurements that mark success and ultimately enhance the client’s experience. Balancing quantitative and efficient contact center success metrics have a favorable effect on the customer experience. Here are the top five keys to ensure call center success. Technology: Call center technology is continually evolving, making it challenging to keep track of the latest market innovations. For instance, over 86 percent of today’s call centers are multichannel, from intelligent call-backs to universal queuing and voice biometrics. It is essential for call center success that metrics include web and mobile support. Also, nearly 60 percent of 25 to 34 year-old customers share poor customer experiences on social media. Key performance indicators: Analytics enable businesses to anticipate customer needs and exceed expectations. It supports reliability and efficiency and creates an improved customer experience. Likewise, automating call center processes reduce new agent training periods, eliminate extended hold times, enhance and optimize agent utilization, and present opportunities for up-selling. Performance and contact center success metrics are critical to overall business success. For instance, a one percent improvement in first call response results in an annual operational savings of over $275,000. Agent engagement: Employees who are engaged are 87 percent less likely to leave for another position than those who are disengaged. Empower and encourage employees to strive for success when engaged with customers. Enthusiasm, confidence, helpfulness, and a proactive approach will gain customer loyalty, satisfaction, and trust. Make employees aware of how their contribution has a positive impact on the overall success of the company. Ongoing training: Businesses can increase customer interaction success rates by training agents to resolve issues efficiently and respond appropriately to clients. A well-trained, educated, and informed agent will improve the first contact resolution and also reduce average handling time. Training is vital to ensure agents are aware of the expectations for handling customers. They need to understand how to personalize the interaction instead of just handing the call. After an agent is initially trained, follow-up training must take place. New Ideas: These should be measurable and influence the perception of the business positively among customers to ultimately improve revenues. This will help businesses deploy customer management strategies on empowering agents to implement new approaches. For instance, call-backs lower customer abandon rates by over 30 percent. For call centers to deliver high-end services consistently, it must implement the tools to empower agents to provide outstanding customer service. These five keys to call center success will influence performance and move toward call center success. The result will be more than just customer satisfaction; it will also create customer and employee loyalty.

3 Call Center QA Best Practices to Try Right Now

One of the biggest ways a company can increase sales is by focusing on their contact center QA. Call center and BPO quality assurance are some of the top factors in determining a business’ level of success. Etech Global Services can help you find the best solution to address your call center quality analytics. When you utilize programs that analyze your call center’s quality, there are additional specific ways to make sure you’re getting the most from it. Here are the best practices that you should implement in your call center to increase quality immediately. Invest in Training The best customer service agents are the most knowledge in their jobs. All top customer service representative programs begin with a highly effective training program. When hiring new employees, you make an initial investment in training and recruitment. You can get a greater return on this investment if your training program can effectively make an employee succeed in your business. You can also get a lower turnover rate by keeping your employees more satisfied. Your training program shouldn’t merely focus on new hires; additional training programs for existing employees can help you maintain top quality assurance for your customers’ experiences. Prioritize the Top Calls Another best practice for call center quality assurance involves the type of calls your system spends time to analyze. Rather than picking a random percentage of your entire call database to evaluate, prioritize on your most lucrative or meaningful phone interactions. Insignificant or routine calls don’t always need to be thoroughly analyzed for quality. Your most valued calls may include ones where there is significant interaction between a customer and an agent, calls that involve high volume purchases, repeat calls from previous customers with a problem and calls related to new products. Once you’ve narrowed down the choices to those top calls, you can focus your analysis on samples from that group primarily. That way, you can get more out of your call center quality analytics system. Link Call Center Quality and Customer Data The most important method of maximizing your success with a call center analytics system is to link it to other parts of your business. One thing that definitely needs to be in this equation is your data regarding customer satisfaction. No matter what you provide, a product or a service, you must also have some way of analyzing whether or not your customers are pleased with your offerings. Use this information along with your call center data to get a better picture of where your company stands. Customer surveys after a call can help you ensure that your call center analytics are focusing on the right issues. Then, you can take the new information you’ve learned about your customers’ attitudes and feelings and apply it to your training program, making it all link together. Whether your business is fielding thousands of calls a day or just a few, it’s important to be able to understand how your phone agents are able to deliver service. A comprehensive call center quality assurance program is able to help your business reach its goals faster and more effectively. This blog was first published on LinkedIN

The Impact of Call Monitoring and Score Cards in the Call Center

Any opportunity to improve call center operations is worth taking. Call monitoring and scorecards top the list. Call monitoring is a feature that allows you to listen in to a live call and track what matters most to the call center. The scorecard is a call scoring evaluation form that keeps track of agent’s performance. The data you gather using these two tools will help you optimize your call center operations. However, you need to use them effectively lest they mislead your strategy. Agents are the contact persons, and therefore, when they improve their performance, call center excels. Let us get into the details of the influence of call monitoring and scorecards have in the call center. A better understanding of agents’ performance For research or a study to be credible, you need to carry out both qualitative and quantitative analysis. Call monitoring gives you the qualitative data while scorecards give you the quantitative data. When you monitor agent’s live calls, you will gather instant information about what they do well and what needs improvement. That is a qualitative study. When you record their performance in the scorecard, you can know quantitatively how the agent is performing. In the end, you will know the areas the agent struggles with and thus focus on how to improve them as well as commend them for areas they are excelling. Highlighting training needs As you monitor agent’s calls and record the findings, you will notice areas that need training. The purpose of listening live to the agents is not to catch them doing something wrong, but to highlight weakness areas that require training and development. The data you collect will help the agents understand the matter better, and the best ways of handling the issue. In addition to highlighting the skills gap among your agents, call monitoring and scoring are part of your best training tools. Tracking Progress After training your agents, you need a medium of tracking their progress. You need to know whether the training was beneficial or not. The scorecards will keep a record of your agents’ performance, and thereby give you an indication of the quality standards. Use calibration sessions to help you customer service representatives understand their progress at work. A successful session will guide your team to areas that are on track as per the set standards and those that are lagging behind. Knowing where you stand and where you want to be will you the motivation to focus on the right things. Improved coaching sessions Part of a manager’s role is to coach the employees. When you sit down with an agent and review one of their interactions with a customer, they will get a better understanding of how they are performing. It will also make your work easier as you try to highlight what they are doing wrong. The coaching sessions are great for the employee to look within for answers under your guidance. When they come up with a solution, they will implement it better as compared to when you impose one on them. The coaching session will be successful for you and the agent. Improved customer satisfaction Agents’ performance affects customer satisfaction levels. All the above points lead to an extremely skilled agent, happy and satisfied with their jobs. When a happy employee serves a customer, he or she receives excellent support leading to high satisfaction levels. To repeat this cycle, you need to carry out call monitoring and keeping scorecards on a regular basis. Carrying out call monitoring and scoring will benefit the call center in several ways, a better understanding of your agent’s performance, highlighting training needs, tracking progress, improved coaching sessions, and improved customer satisfaction. To continually offer quality services and maintain an efficient quality assurance program, you should keep these two tools at the core of your analysis. You will create a ripple effect where every stakeholder remains satisfied. For more advice on creating a world class quality program that drives customer experience or if you would like to learn more about Etech Global Services, feel free to contact me. This blog was first published on LinkedIN

Is Your Call Center Ready to Adopt Integrated Customer Engagement?

Call center environments are constantly changing with the trends, just like any other business in this century. To keep up with the trends and meet customers where they are you need to embrace practical strategies. To start, consider who you are, where you want to go, your capacity and your customers’ profile. To integrate means to combine one thing with another so that they become a whole. Integrated customer engagement involves interacting with customers via a single face as opposed to several channels. It is a harmonized operational model that ensures you respond to customers in a preferred manner. The 21st century has expedited the evolution of call centers from multi-channel to Omni-channel interactions, driven by your customers’ journey with you, which is more vibrant, non-stop and easily reached. Most call centers became contact centers to accommodate the above changes. Are you ready to adopt an integrated approach to meeting customers’ needs? Here are some key signs you are ready to adopt a seamless customer experience: 1. Channel Ownership Challenges If you are currently struggling with channel ownership, whereby, agents in the voice department only know how to work the phones or the live chat agents only know how to interact with customers in that way then it is time to align your services. Your agents should be well-rounded because customers may reach out through various platforms before a problem is resolved. For example a customer may connect with you via email, but due to the complexity of their issue require a phone call. If you have to redirect them to someone else then you waste time and the customer will have to explain their issue all over again. When you align your offerings, the customer can get assistance from one agent. The faster a customer gets support, the higher his or her satisfaction level. 2. Technological challenges For your call center to deliver on commitments you rely heavily on technology. If you are at the point of having several systems, separate customer relationship management for each department, multiple sources of data for performance evaluation, several routing options and lots of contact management, you should consider an Omni-channel strategy. Managing different departments that handle various aspects of customer support can be stressful for you, not to mention costly for your company. When you streamline your operations you can also optimize your operations. 3. Operational challenges The day-to-day running of a call center requires proper planning. If you feel you are expending too much energy streamlining operations in different departments, and how they relate to each other, then you need a different strategy. Likewise if you are spending too much time trying to marry data from different departments to understand your customer v. spending that time satisfying your customer, focusing on an Omni-solution could be your answer. Complex department structures can also affect customer satisfaction. The back and forth of checking which channel is lagging behind and evaluating performance is taxing. With a simple, streamlined end-to-end process, your operations will be seamless and thus increase your ability to keep agent and customer effort low and satisfaction high. If your call center is experiencing the above challenges, not all is lost. Here is how you can start the implementation process:- Plan – chart your course from where you are to where you want to go. Every key stakeholder should be involved in the planning process for it to incorporate every aspect. Act – after thorough planning, ensure you put the plans into action. Allocate the necessary resources; undertake training and use your strategy document as your guide. Optimize – evaluate your performance and improve areas that will give customers superior experiences as well as achieve corporate goals. In summary, integrated customer interactions will affect your center in a positive way. When you resolve the channel ownership, technological and operational challenges, you will be on the right track to implementing an Omni-channel strategy. This blog was first published on LinkedIn

Challenges for Call Center Workforce Management

A call center boasts a large number of employees given the nature of its operations, 24 hours, 7 days a week. Customers need actual assistance day and night, and an agent is always present to provide the service. Other than hiring the vast number of agents, the managers need to schedule their working hours, have temps on standby for the busy seasons and maintain a productive team. The workforce is an enormous asset for the call center because they are at the forefront of ensuring that customers are satisfied. They need to be well managed to ensure optimum performance. Here is a list of challenges that you expect to deal with when managing a call center workforce. High Turnover Rates Call centers experience the highest turnover rates around the world. The high turnover poses an enormous challenge for the leaders to manage the agents. For instance, it is the peak season, and 10% of your employee quit. You have to recruit and train new staff to fill in the 10% gap left, motivate and encourage the remaining employees so that they do not leave as well and process the papers for the employees who left. Remember that the call center operates all year round; therefore, you do not have the luxury to wait and see how the remaining employees will handle the calls. Research shows that a majority of people quit their bosses, not their jobs -they need income to live. Tip :- Create a work environment that fosters cooperation between the agent and managers. A positive work environment will lower the high turnover, therefore, making your tasks a little easier. Workload Forecasting A significant role of workforce management is forecasting agents’ workload and creating schedules for the staff. When you under-staff the center, customer satisfaction levels drop, and the agents are overwhelmed. When you overstaff the center, agents will be idle and thus get bored with the work and the call center will waste resources. The challenge is finding the correct balance; to handle the workload at your service-level target using the least number of agents. Creating a schedule that matches the anticipated workload is tricky. Tip:-Assess the previous workload reports and use that information to forecast the plans and activities that will influence the future workload. A Strong Possibility of Making Errors The numerous tasks involved in workforce management increase the chances of making mistakes. From maintaining employee files to recording attendance to documenting the expenses and the list go on. The situation becomes worse if you are doing all these things manually. To err is human, and that is bound to happen when you get tired of the tedious manual work. The entire call center will be affected by such mistakes. Tip:- Utilize available workforce management software that makes forecasting, scheduling, measuring, tracking and all other management tasks easier. The automation will make your work fast and seamless, giving you more time to focus on the welfare of the agents. Monitoring and Measuring Performance It is essential to monitor and measure agents’ performance because you will know the areas that require commendation or improvement. The challenge is setting realistic goals that can be achieved within the specified time frame. Without clear objectives, you will be tracking and measuring the wrong data. The result will be confusion and directionless efforts. Tip:- Set goals that are realistic and in line with the organization’s vision and mission. Automate the tracking and measuring process to get accurate results that will lead to improved performance. In summary, these four challenges high turnover rate, workload forecasting, a strong possibility of making errors and monitoring and measuring performance can paralyze your workforce management efforts. However, when you plan well and automate where possible, your efforts will be fruitful. You will have energized and motivated agents who go the extra mile to meet customers’ needs.

Is Your Vendor Relationship In A Combat Field?

Call center vendor relationship management is no doubt an important function of your company, especially if you outsource your call center services. The call center is your business partner because go between you and your customers. When the assigned agents to your products and services offer exceptional service, it reflects well on your brand. If they do not, it hurts your brand and affects your bottom line. Therefore, it is in your best interest to manage that relationship well. The call center, on the other hand, cannot sit pretty and let the client do all the work; it is their responsibility too to take care of that partnership. As you can see, both parties have to put in effort in building a beneficial relationship. Other than the mutual understanding between your company and the call center, you need other essential things in place. These include, A contract that outlines the roles and responsibilities of each party A working budget Key Performance Indicators The question therefore is, is your call center vendor relationship in a combat field or after the wellbeing of your client. What do I mean by this? Being in a combat field means, you keep fighting with each other. Such a scenario occurs when there are gray areas in the contract, or one party fails to deliver on their promises. However, when you manage expectations before Here are some key areas that can help you improve your vendor relationships. Ensure there are no ambiguities : The first step is to ensure that there no ambiguities. Do not assume anything is obvious to the call center. Ensure that they understand your company vision, mission and the objectives you want to be achieved. You need to come up with the best way to educate the call center. How you deliver the information, will determine how they translate it into the excellent customer experience. For example, if your company interest is on first contact resolution more that average handling time, ensure that they understand. Otherwise, you will end up with a conflict between your business goals and what the call center implements. Clearly outline the key metrics that influence your business positively, and align them with your business vision. The call center will get a good understanding of your company and thus deliver superior customer service. Think outside the box : Just because you have been doing it that way, does not mean that you should continue doing it that way. You need to check whether there are areas that can improve the overall performance of the call center and strengthen the relationship. Put into account all the changes that have taken place, from available products, customer preferences, market changes among others. Think about other elements like confidence, trust, and understanding that can affect the results of the relationship. When the contact center knows you trust them to provide the best, they will propose innovative ways that can meet your customers needs better. Sitting together and discussing the best ways to achieve your objectives, and even customize solutions. Utilize the knowledge and experiences of the call center staff to create exceptional experiences for your customers. Communicate clearly : At the core of the above is communication. Lack of communication leads to conflicts, that if not resolved becomes worse with time. To avoid getting into the combat field because of miscommunication, appoint a dedicated manager to the call center. The center should also have a dedicated manager who will be the contact person. When information passes through many people from both parties, misunderstandings are bound to occur. For example, if one manager has a discussion with the client and agrees to change the performance metrics, but does not pass the right information to the team, the client will get a wrong report. In summary, when you manage vendor relationship correctly, you will keep your customers happy, leading to business growth. When you apply these three tips, ensure there are no ambiguities, think outside the box and communicate clearly, you will improve your relationship tremendously. Direct your energies to strengthen the relationship thus eliminating any possibilities of misunderstanding. Remember the human aspect to bring life into the relationship.

5 Challenges in Deploying a Multi-channel Call Center

To satisfy the connected customer, you need to interact with them through their preferred mode of communication. Some customers want to reach out via phone, email, live chat or social media. Whichever channel they contact you on, you need to be present lest you lose them. A multi-channel communication goes beyond the traditional hotline to include social media platforms, email, text messaging, live chat and self-service options. Your ability to stretch your call center to include the above will ensure that you provide a seamless and consistent customer service experience. Transitioning your call center to a multi-channel call center is the key to your business growth and could be the most challenging venture you will embark on as an organization. Among the challenges that you need to overcome, the below five top the list. Determining the right channels for your customers A successful multi-channel strategy is one that deploys the right channels for your customers, not just any channel. Customers are satisfied when you meet their needs when and where they want. Therefore, you need to determine which channels your customers are at and develop those first. As you think about the right channels for your customers, you need to consider their alignment to your business. They need to make business sense regarding capital requirements but also serve the customers well. You have the capacity to direct customers to the channels that will work for you. Failure to do this will lead to business revenue losses and dissatisfied customers. Technology Advancement Rate You need computers, internet, and software to provide quality customer service. Technology is advancing at a fast rate as every waking moment new technology is birthed that is meant to make things easy and fast. The challenge then is acquiring the best technology to fit your needs and your customers’ needs without having to do a complete overhaul to upgrade your systems. You don’t want to purchase outdated machines because that is what you can afford. You need to keep up with the latest technology. It will cost you if you don’t have the right technology for the job because, you will have spent a lot of money to upgrade your systems and at the same time, stop business operations as that happens. High Start Up Cost Like starting any other business, the start up costs is a huge challenge. You need ample capital to finance the expansion. You require facilities to house the call center, equipment, customer care agents and managers, and day-to-day operations kitty. The size of your operations will determine your capital needs, if you call center is already big, your other channels need to be big as well, and this increases your capital needs. Human Resource Needs Call centers have huge demands for customer care agents because they operate 24 hours a day, 7 days a week. They also have the highest employee turnover worldwide. When you expand you call center to be multi-channel, you will need to hire agents who can handle those channels. The challenge then is finding the right agents, who will stick around for a long time and see that business function grow. Under no circumstance should your multi-channel call center be understaffed. Training Needs In line with the human resource needs, it is not enough to get the right people for the job; you need to train them well. A customer does not care whether the agent on the other side is a newbie or experienced; their concern is getting assistance. Your training and development program should ensure that customers get superior customer experiences. Your trainers also need to be experts in the multi-channel deployment for them to train well. With a well-trained team, your transition into a multi-channel call center will be easier. To satisfy the diverse needs of customers, you need to operate in a multi-channel environment. As you plan to transition into one, consider these five challenges; determining the right channels for your customers, technology advancement rate, high start up costs, human resource needs and training needs. When you overcome them, your journey to run a multi-channel call center will be easier, and the destination will be highly satisfied employees and customers.

Emotional Intelligence in the Call Center

I am an avid believer of excellent leadership skills in the call center. As a leader, people not only judge you by your training and expertise but also by how well you handle others and yourself. This means you have to work on your leadership style diligently. One way to ensure that you stay top of the game is to develop emotional intelligence. Daniel Goleman introduced the term “emotional intelligence” in 1995 in his book, Emotional Intelligence. He wrote that although qualities like determination, vision, toughness, and intelligence are important, they are not sufficient to ensure the success of an organization. To be truly effective as a leader requires incorporating emotional intelligence through motivation, social skill, empathy, self-regulation, and self-awareness. For example, have you observed a high-performing employee promoted to a leadership position only to fail miserably? Or an average-performing employee promoted to a leadership position who does very well? These are common occurrences in business; the distinguishing factor is not in the employee’s technical abilities but in his or her soft qualities of dealing with people – such as using emotional intelligence, Emotional intelligence is the ability to recognize and manage your own emotions and the emotions of those around you. To bring it closer to home, as a call center leader, you need to be aware of your emotions, how they affect your agents, and thus influence their output. Let’s look at how to use the five components of emotional intelligence for effective leadership. 1. Self-Awareness: Self-awareness is connecting with your true self. It is the ability to understand what drives you, your emotions, and your needs. It is also being aware of your strengths and weakness and how your actions affect those around you.For example, if some of your agents do not show up for work on a regular basis, which causes additional stress, you should create a backup plan to resolve the issue. Remind yourself of the minimum level of service and functionality you are required to provide and set your contingency plans around it. This way you have a guarantee that everything will run smoothly, and you won’t have to deal with last-minute emergencies. If you are someone who is quick to anger, you should work alongside agents who do not test your limits. When you have a high self-awareness, you are confident in what you want from your people and how best to get it. 2. Motivation: Motivation is that extra push, the passion you have toward your work. Your energy and enthusiasm directly affects the energy your staff gives back. When you are self-motivated, nothing can stop you from achieving what you set out to do.As a leader, your key responsibilities include setting annual targets and formulating strategies and tactics to achieve those goals. What one thing keeps you on course? It is your self-motivation – your drive. What does is it mean to your organization when you are highly self-motivated? It means you set high-performance bars for yourself and your staff. When you keep hitting the bar, you pass on that energy and challenge to your staff to do the same. For example, have you ever worked with someone who is not motivated? Is it easy? No, it’s much harder because you have to keep motivating the person to see the big picture and modify his or her behavior. Unfortunately over time you will become exhausted and tired. As a result everyone loses; your work suffers and others will follow. The solution is to create a personal inner system in order to keep yourself motivated. Be your first and greatest cheerleader. 3. Self-Regulation: Self-regulation is synonymous to self-control. When you have self-control, you will not make emotional decisions, verbally attack people, or compromise your values. Instead you will hold yourself accountable for your own thoughts and actions. You are in charge of your feelings – not the other way around. If you lead by your feelings, the workplace mood will follow: people will be happy when you are happy and upset when you are upset. This is not the way to create trust in your staff.When you have self-regulation, you are reasonable. For example, if your team delivers a sloppy presentation, you can respond in two ways. You can shout at them, telling them how useless they are, or you can have a discussion with them to determine the cause of their poor performance. Which one makes you a self-regulated leader? In the two situations, how do you think your response will affect your staff? Self-regulation enhances your integrity, an important value both personally and corporately. Integrity determines what you will do when no one is looking. 4. Empathy: Friends and family members generally show empathy to each other, but when it comes to work, the word empathy does not sound businesslike, and others might perceive you as being “all mushy” with your employees.However, the meaning of empathy in business terms is thoughtfully considering your employees’ feelings as well as other important factors when making decisions. The way you communicate to them shows empathy.The main reasons why you should be empathetic to your employees are: You need to work with a motivated team. You know how crazy it can get trying to bring every team member into agreement. Everyone has his or her own opinion and wants to justify why his or her idea is better; emotions can easily flare. It takes empathy to recognize and understand different viewpoints and bring them together. You need to retain the best employees – a talented employee is an asset. Imagine all the work it takes to train employees – what happens when they leave? They take company knowledge with them, and you have to start all over again. Empathy helps you continually mentor your employees, and they feel appreciated, which increases their chances of staying with you. 5. Social Skill: Social skill is about building networks and relationship management. How well can you handle conflicts and diplomatically manage change? This is where social

What Makes a Great Agent?

“What makes a great agent?” This is a key question that every leader in the contact center asks. They understand that with great agents serving customers, all stakeholders will be happy and satisfied. Many aspects make an agent great, and I believe being a great communicator tops the list. In essence, we can talk about what makes a great communicator, and we will have our answer to what makes a great agent. A great communicator has a pleasing disposition and is a terrific conversationalist, which are great traits. However, when you possess critical thinking you will set yourself apart leading to greatness. Dictionary.com defines critical thinking as disciplined thinking that is clear, rational, open-minded and informed by evidence. Another equally interesting definition is, critical thinking is the mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion. Let me take you back a little, an agent’s main responsibility is to assist customers. If the customer wants to purchase something online, they will close the sale, if the customer has a problem, they will offer them a solution, and much more. Overall, they will provide a solution to the customer. With the above in mind, look again at the definition of critical thinking. An agent, who is a good communicator and can think critically, will be an invaluable asset to the contact center. That agent will be able to listen to the customer’s issue/inquiry, understand it, analyze it with what he knows about the product, and give the customer the appropriate resolution or information. An agent, with critical thinking, understands that each customer is different, and they treat him or her as such. The agent seeks to give him or her best assistance; therefore, each customer is satisfied. The agent knows that as much as there is the set procedure for resolving customer issues, they can work around it as long as the customer will be satisfied and they will act according to the company code of conduct. How then can you encourage your agents to be critical thinkers? Here are two tips that can fast track this process for any leader in the contact center industry. Encourage out of the box thinking The first thing to do is to encourage the agents you see practicing thinking outside the box. It is common for an agent to stick to the script and not think of other solutions that may help the customer. For example, an angry customer tests the thinking of an agent. Will the agent simply follow the script? What is the customer doesn’t calm down even after following it word for word? In such a situation, if an agent thinks of a creative way of calming him/her down and therefore resolves the problem, they should be motivated to keep doing it. Acknowledge their effort and they will do more of that. Create Coaching Opportunities Coaching helps the agent to relook at their interactions with customers and think through it. If the agent does not see anything wrong with their conversations, you can assist by pointing them out and then asking him or her how they could have handled that situation better. Coaching is not only for pinpointing areas of improvement; but you can also use them to encourage critical thinking. An agent may not even know they did well to change the script. Remember to give the agents a chance to ask questions. In conclusion, the more agents you have who can think critically, the more empowered you customer care team will be. With an empowered team interacting with your customers, the quality of customer service will be great. Use the above tips to move your agents from good to great communicators.

What are the best incentives Call Center Managers can offer Agents?

Many people know that turnover among agents in the call centers are high, but most leaders don’t know how to prevent it nor do they know what type of incentives have the most influence over agent’s performance. There are many books written on ideas how to change this in the call center I have read over my career. In this article I am going to talk about what types of incentives enable our agents to perform better and get our agents rallied around one common goal. Contest incentives are typically best executed around a theme of some sort and are either shorter term one day to 30 days, or long term over 30 days with a much bigger prize and more chances for everyone to win. Some contests can be activity based rewards (time off with Pay, time off with a friend to watch a movie in the breakroom with free popcorn, manger washes your car, manger dunk tanks, manager take my calls for an hour and many more). Other contests can include more luck like (spin the wheel, putting contest, go fish, lotto tickets to win other prizes.). The other types of incentives are larger level contests which have a higher level of success and service output like winning a new car, motorcycle, or a trip somewhere. Etech has a proven track record of these bigger type contests, and our agent surveys tell us they prefer these well thought out an planned contests where everyone has a chance to win something life changing. Cash and prize incentives tied to sales or service results when properly executed can sustain really long term results. Both of these incentive programs have their place. One does not substitute for the other. At Etech we have tried points-based incentive programs, metric driven programs for sales and service and even setting up our own Unique Boutique store in our contact centers. If you are not careful these programs can become overly administrative and burdensome. The best advice I can give is keep it simple. If the agents spouse or significant other cannot understand how the agent wins or gets paid, then it’s too complicated. Agents need to clearly understand how they can win, both short term and long term. Points systems are too complicated and de-focus reps off the real goal. Also in terms of sales or service – Sales should be net revenue per phone hour, net profit, or sales per hour. For service customer satiation as surveyed by the individual agent’s customers on a random basis. To receive incentives agents should also meet some minimum standards of quality, no person should ever receive incentives if compliance or quality becomes an issue. Evaluating a program’s effectiveness is easy for a company to measure as long as it related to company revenue not some internal process metric.

Vital Components to Quality Call Center Agent Training

Just like phone support, live chat support staff needs high-quality call center agents training in order to handle a wide range of situations and perform effective services to resolve customer issues. Here are some vital components to training for live chat agents. Starting a Chat Your opening line should not be too short, nor should it be too long. Keep it simple. Make sure to use the customer’s name, if given, and ask how you can help. You can even go more personal and ask how the customer is doing before inquiring about how you can assist him or her. Clarification and Verification Once the customer has explained what the question or problem is, you should ask for any clarification, such as saying, “Tell me more about…” If no clarification is needed, you should still verify the question or issue by repeating it back to the customer, such as saying, “Let me see if I have this correct…” Admitting “I Don’t Know” It is important not to waste a customer’s time if you do not know the answer to the question or problem. However, it is also important that you do everything in your power to help the customer. The words, “I don’t know,” do not need to leave your lips, but you can apologize and admit you do not have the information, then offer to find out for the customer. This may mean putting the customer on hold or getting contact information to follow up with him or her later. Transferring Calls If you absolutely must transfer a customer, be sure to explain to them what you are doing and why before you actually do it. In addition, make sure the agent you are transferring the customer to already knows what the question or issue is so as to better help the customer after transfer. Holding a Call Putting a customer on hold is necessary when you need to investigate the question or issue. Ask the customer if he or she will hold. If they do not wish to hold, offer to contact them later. If you put the customer on hold, make sure to thank them for holding when you get back to them. Apologize for long waits, and try to minimize the length of time the customer spends waiting. Admitting Fault If you or someone in your company makes a mistake, it’s okay to admit fault. For your own mistakes, simply apologize and admit you made a mistake, then right it by providing the correct information. If the mistake is someone else’s, apologize for the company using “we” and “our” instead of naming an individual person. Saying “No” Although you might want to, avoid saying, “No,” as much as possible, as this comes off as rude. Instead, you can put a positive spin on it. If it’s something as simple as someone not being available, apologize and ask how you can personally help the customer. If it has to do with a product or service, apologize and explain that you do not or cannot provide that service, but offer something similar. Handling Upset Customers To keep situations with angry or upset customers from escalating, show empathy and acknowledge how the customer is feeling. You can also apologize that they are experiencing these problems and offer to help them deal with the issue or find a compromise. Wrapping Up Make sure your customer’s needs have been met and that they have no other questions before ending your chat. If your business’ agent training contains these vital elements, your customer support should be quite solid.

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