Corporate Social Responsibility

Corporate Social Responsibility Trends to Watch for in 2020

Undoubtedly, 2019 proved to be an active year for Corporate Social Responsibility (CSR), covering many issues like sustainability, globalization, advocacy for social issues, and multiple natural disasters at the forefront. Some of these issues have continued to exist in 2020 and companies are striving to build remarkable Corporate Social Responsibility strategies that align core business objectives with solving relevant social problems as well. In this article, we will discuss the popular CSR trends that companies are following this year. Time to Get Back to School Today’s workplaces have become more involved with issues like combatting sexual harassment, promising pay equity, promoting sustainability, etc. Leaders of organizations are seen more in training classes, peer-to-peer dialogues, and formal classroom settings, perhaps virtual, so that they can keep abreast of changes and effective practices in governance and accountability. In 2020, there have been more formal classes in corporate social responsibility and sustainability, like various executive education courses at Harvard Business School and the Wharton School of Business. Also, there are more facilities for emerging professionals now, which include the Institute for Corporate Social Responsibility at John Hopkins University, co-sponsored by the Washington Regional Association of Grantmakers and the U.S. Chamber of Commerce Education. Engage Team Members on All Levels Today’s organizations continuously strive to ingrain the significance of corporate social responsibility in their people through education, re-education, and training. This is important to address issues like stagnation, inequality, and lack of social responsibility. Companies are conducting education programs to ensure every team member is aware of the company code of ethics and how it is related to different social causes that the organization supports. Coaching team members on corporate social responsibility, emotional intelligence, proper communication, etc. has become an essential part of the corporate culture. One positive result of adopting these things into your corporate culture is team members feeling socially connected when they are at the workplace. The best way to start this is by getting leaders and management on board, introducing them to the training first, and then instilling these changes from top to bottom. Taking Part in Disaster Relief is Crucial There are a growing number of natural disasters impacting all parts of the world now. So, organizations are rethinking their approach towards disaster relief and the efforts they put forward for the recovery. Many companies are seen assisting victims of natural disasters through cash grants and product donations. It is expected that more and more organizations will embrace this proactive approach. This will encourage the process of helping communities become a resilient cause for years to come. Even though we can’t prevent all natural disasters from occurring, the detrimental impact they have on people’s lives can be minimized especially if the corporate sector comes forward and gets involved in better urban and rural planning. Volunteer Team Members’ Time When it comes to corporate social responsibility, volunteering time is one of the most beneficial things that can be given. There are several ways to go about it. The most common approach organizations are taking is asking their team members to volunteer a portion of their time each week to a noble cause or charity. Another option that organizations are widely embracing is letting a part of their team members’ work hours serve as volunteer hours. This is a rewarding benefit for team members because it allows them the opportunity to give back without having the burden of their paycheck being docked or being forced to use vacation time to volunteer. It is also positive branding for both the team members and for the community. Hire for Diversity and Equality Diversity and equality are two significant factors in any organization and hiring with the intention to achieve diversity has several benefits. Companies are striving to hire people from different walks of life, which thus, increases creativity, cultural exposure, and likely out-of-the-box ideas for corporate social responsibility in the office. Diversity has been a critical element of corporate social responsibility for more than 15 years, and it holds true today. Summing It Up All of these 2020 corporate social responsibility trends require organizations to strategically think through their core business values and which types of corporate social responsibility trends can be naturally integrated with those values. What are you waiting for? Join our team to become a part of an organization that has 2020’s corporate social responsibility trends in its DNA.

Human Resource: The Key to Corporate Social Responsibility

In today’s world, the Corporate Social Responsibility (CSR) is a lot more than just a nice-to-have. It has become an integral part of doing any business. The customers are likely to get involved with any brand with the organizational CSR activity as one of the major deciding factors. Hence, it is crucial to create a corporate social responsibility driven culture, and none other than the Human Resource (HR) department should play the central role here. If HR drives CSR within the organization, every employee will come forward to take it upon themselves and uphold the company values consistently. Ultimately, this would create an automatic environment, staying true to the business vision. Corporate Social Responsibility should Reflect in All the Company Decisions   CSR is all about considering the benefit that your company and its decisions can have on society. Even the smallest decision at the initial stage can have an impact. It is the reason why corporate social responsibility should be placed on the radar of every employee. The role of the HR manager is to figure out a link between the issues that your employees care about and what the company can do to support them. It encourages more individual responsibility, make employees a part of the decision, and cuts down the likelihood of mavericks hampering your brand’s reputation. When corporate social responsibility becomes a part of your company culture, it triggers the element of authenticity. People like to see businesses committed to CSR through several actions that are taken regularly; it’s just not about the public statements that happen once or twice a year. However, CSR is not the sole responsibility of HR. Everyone who is working in an organization should uphold this aspect. But, HR has the highest impact on recruitment, people, management, or learning and development, and it’s these activities that can make sure the CSR permeates your entire business. How can HR Integrate CSR into the Company Culture?   Employees should be a part of Any Decision Taken Your company can focus on different social causes to extend the helping hand: inequality, education, the environment, and much more. It is HR’s responsibility to split the resources between all of them and create a significant impact. It should be not only HR’s viewpoint to decide the right cause for the organization. Instead, the role of human resource management is to survey the entire company, which lets the employees feel that they are part of the decision-making process. Employees are an excellent source of new CSR initiatives. It is HR’s role and responsibility to create a few easy ways for them to share their ideas and encourage the same behavior across the company. Once this becomes an integral part of the company culture, you will never fall short of ideas for new Corporate Social Responsibility activities. Let Corporate Social Responsibility be a Part of the Brand Millennials are the largest generation in the US workforce, and they are expected to represent 50% of the global workforce by 2020. If your business wants to attract them, CSR should be at the heart of your brand, as the statistics reveal that 76% of millennials consider a company’s social and environmental commitments while deciding their workplace. HRs should talk about the CSR initiatives in interviews and mention them in the job descriptions as well. There should be time off for volunteer work in your company, or it is even smart to introduce a policy that exactly matches employee contributions to charity. What’s more, it is recommended to have a page on your website about Corporate Social Responsibility. Still, potential employees will look for policies and internal behaviors that reflect your brand’s values once they join. If not, the employees will feel disillusioned, leading engagement issues in the future. Go for CSR Driven Manager Training and Development Managers should demonstrate a commitment to corporate social responsibility. It helps them encourage the employees to make use of the company’s CSR policies like volunteering and matched contribution ideas. If HR conducts the right training for managers, they can explore varied ways to align particular work-based goals with company-wide Corporate Social Responsibility goals. It can be anything from creating marketing campaigns that promote your products and also raise the awareness for sustainability to hosting various customer events that address the issue of gender inequality too. Managers should be trained more about team-building activities. It can help them approach their teams to participate in any CSR activity, whether it is collecting plastic at the beach or volunteering at a food bank. Summing Up   There are infinite ways a company can contribute to society, but they all require the contribution of HR to encourage the people that work in an organization. CSR is a people-driven approach that creates authenticity, and this process encourages your employees to stay loyal to your company. If the HR department considers CSR to be a part of the company’s recruiting process, it will create a self-sustaining cycle of corporate social responsibility. The world can now easily differentiate between a company that genuinely believes in giving back and one that issues a nicely crafted public statement. CSR has to be in your employees’ DNA to have it in the company’s DNA. And that is only possible when HR takes it as a priority to integrate CSR into the company’s culture and values.

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