recruitment

How to BRAND Your Company through the Hiring Process

At all times, your employees determine the rate at which you company grows because they make your customers either happy or unhappy. When you have a dedicated, competent, and loyal team you experience growth annually. However, when you have the opposite, your company struggles to grow. The secret is in attracting and keeping the right employees. As you think about the ideal candidate to work with, job seekers are also looking at whether you qualify as a good company to work for. What does your brand stand for? Is the information found all over the internet about your company building or killing you? Remember, your PR department needs to be continually building and maintaining a positive brand reputation. First impressions matter. You also need to brand your recruitment process to attract the right candidates. It is important to do this because It helps you stand out in the noisy marketplace. It improves your application rates from the right candidates. It improves employee engagement, which will lead to loyal employees who attract other loyal employees to the company. With that in mind, here are top three tips to guide you through the branding process. Market the Vacancy The first thing job seekers rate your company with is the job description. The job description should sell the available position, not just be a list of requirements and qualifications. Look at the job description as an advertisement. The job is your product and the target audience is the potential candidate. Follow the simple marketing AIDA principle. Create Attention to the right candidates Create Interest by giving relevant details of the job and its benefits Create Desire in the minds of the prospects to pursue the wonderful opportunity Make the advertisement lead to Action – the potential candidate applying for the job And don’t forget to have your company logo somewhere in the advertisement. You are not the only one looking to get the best talent in the market; your competition is also looking. Your job announcement should stand out and represent who you are as a brand. Shortlist the Candidates With the right job advertisement, you will be sure to attract many applications. The next step is to shortlist these candidates. Most resumes today are professionally written; just reading them will not give the best result. Shortlisting is narrowing down the candidates to a manageable number who can then move to the next phase. Because we are so connected, how you respond to the rejected candidates can affect your brand negatively or positively. Keep in mind what these rejected candidates say reaches so many others searching for a job. You can stand out in the eyes of all applicants by making the screening criteria public thus building credibility with them. Remember to be polite when communicating to every candidate who applies for the job. Carry Out Face-to-Face Interviews After shortlisting the candidates, it is time to carry out interviews. There are different ways of conducting interviews; you do not have to change your current style if it is working. The commonly used method includes these various stages: Pre-screening – Draft your online application forms well to capture the essential data you need from the potential candidates. You can also take them through a personality test that will determine the right fit for the particular job. Speak to them over the phone and ask more questions before inviting them to the formal interview. Structured interview – This is the second stage of the interview where you get to meet face to face with the applicants. You are both weighing each other out for the best fit. You can either meet in the office for them to experience the company culture, or have a breakfast interview. Reference checking – The last step is to speak with the references provided. Maintain professionalism throughout because once they put the phone down, they will be calling your prospective candidate. You can heighten this further by arranging a meeting between the selected candidates and the immediate team members followed by the senior management. All parties will be in a position to interact more and learn a little bit more about each other. The aim is the find the right fit for the opened position. In a nutshell, branding your company to potential employees is as important as branding for customers. Take proactive measures today and brand your business. Incorporate the company core values in all steps and the selected candidate will pick it up from the onset. In what ways are you branding your company through the hiring process? Enjoy!

Saving Talent: Tips to Engage and Lower Turnover Risks (Part 1)

High turnover affects your company’s performance and growth. It is very expensive to keep training employees who leave immediately after. When new employees leave, you lose consistency in customer service and in the systems you have in place. For example, when a loyal customer calls has to speak with a different account manager each time, they are going to lose confidence in the company and may stop shopping with you. However, when you have a low turnover employees are able to engage customers and build long lasting relationships. These relationships have a ripple effect on the entire business from getting referrals to attracting great talent. So how do you ensure you can lower your turnover rates? Research shows that high levels of employee engagement lead to lower turnover rates. In my experience, I have found nine key factors influence the levels of employee engagement. Today I will discuss four of these factors to help you engage your employees and saving top talent: Recruitment Process It all begins with getting the right people on board. Your recruitment process should thoroughly vet all candidates. During this process you shouldn’t just look at competence levels, but also get a feel for their fit within the company culture. Another great indicator of an employee who may not be a flight risk is how long they have worked in previous companies. For example, someone who has a maximum of one-year experience in their last four companies is likely to work with you for an equal period. It is better to take plenty of time in the recruitment stage to make sure you get the right employees; then invest in training the most qualified candidates. Manager’s Engagement Most employees say the main reason they quit their jobs is their bosses. They quit their manager not the company. The way managers treat employees has a direct relationship with their performance and time spent in the company. When employees feel that their manager is supportive, caring, and has their best interest at heart, they are more engaged. Direct line managers should be developing close relationships with each employee. This communicates that the organization puts its people first. Communicate openly with them, give constructive criticism, and acknowledge good performance. Be their cheerleader. Most importantly, do not micromanage your subordinates. Give them room to explore their creativity. This will lead to high engagement levels. Leadership Style Leadership provides the direction of a company. How your employees feel about your management style matters a lot. Do you share with them the company goals? Do you listen to their input? Do you spend time with them to get to know them? Being at the top is demanding yes, but employees feel more engaged with the company when the senior management is in touch with them. Important to note, mid-level managers will also work in line with the principles you put in place. Together you can engage employees more and work to make them loyal. Get personal with your employees to build their trust and confidence in you and the senior management team. True leadership is about trust, and employees will follow you if they trust you. Company Culture The fourth factor incorporates your company culture. An open and positive culture provides your employees the opportunity to enjoy their work leading to employee loyalty. When an employee is comfortable with their job and company, they put more passion into their daily duties. These employees are more productive compared to those struggling to fit into a company. Create a strong culture by giving employees job security, empowering them to make important decisions, communicating openly about all matters, and proving growth opportunities. Give them an opportunity to “own” the company and their engagement levels will increase. These factors – recruitment process, manager’s engagement, leadership style, and company culture are connected and interdependent. To achieve true employee engagement all parties have to put their best foot forward. Engaged employees stick with the company and become better at their jobs, meaning they continually add value to the organization. Keep an eye out for Part 2 of this series for more tips on saving talent. Enjoy!

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