From CX Strategy to CX Movement: How to Ignite Cultural Transformation Across Your Organization
A strategy can guide you, but a movement transforms you. When customer experience shifts from being a set of goals on paper to a shared purpose that people live every day, that’s when real cultural change begins. About the Episode: Most organizations have a customer experience strategy written down somewhere — but few have managed to turn it into a true CX movement that inspires people at every level. In this episode of the Etech Leadership Table CX Podcast, Melissa Wood sits down with Katie Stabler, CX Expert, consultant, and author of the CX-ISM to uncover what it takes to move beyond strategies on paper and create cultural transformation that lasts. Through stories, practical frameworks, and real-world lessons, Katie shares how leaders can breathe life into their CX efforts transforming them from checklists into a company-wide movement that people believe in, live, and champion. Why You Should Watch: See the Difference Between a Strategy and a Movement: A strategy lives in documents. A movement lives in people. Katie explains why CX needs to go beyond structure and become part of company culture. Get a 5-Step Leadership Blueprint: Learn Katie’s practical framework for embedding CX into every corner of your organization from frontline to boardroom. Turn Resistance into Advocacy: Discover why people resist change (hint: it’s often fear) and how to involve them so they become champions of customer experience. Measure What Really Matters: Don’t stop at NPS or CSAT. Learn how to track cultural shifts, behavior changes, and business outcomes to see the long-term impact of CX. Harness the Power of Storytelling: Understand how leaders can use stories to humanize data, connect emotionally, and remind teams why CX truly matters. What You’ll Hear: The key differences between CX strategies and CX movements Katie’s 5 ways to embed customer-centric thinking at every level How to address resistance to change with involvement and clarity The blend of metrics that reveal true CX impact Why storytelling is the foundation of sustaining CX transformation Meet the Experts: Katie Stabler – CX Leader, Consultant & Author of CX-ISM Melissa Wood – Dean of Leadership Development, Etech Watch Now and Start Your CX Movement Whether you’re leading a small team or shaping strategy for a global brand, this episode will give you practical tools and fresh inspiration to turn customer experience into more than just a plan. Because CX isn’t a department. It’s a movement. 👉 Watch the full episode now and ignite transformation in your organization. 📢 Don’t miss future conversations on leadership and CX — subscribe to the Etech Leadership Table CX Podcast.